Customer Acquisition

J.Jill has entered a new chapter in its brand evolution with the launch of its Welcome Everybody campaign, which includes an expanded product assortment. In this video interview, Total Retail's Joe Keenan speaks with Claire Spofford, CEO of J.Jill, about the brand's new initiative to provide one size-integrated shopping destination for all women with price parity across…

Leatherman, a multitool manufacturer based in Portland, Ore., started its business with a prototype and a Cabela’s order for 500 of its multipurpose tool products. Since that original sale in 1983, Leatherman has expanded its reputation and brand among tinkerers and problem-solvers globally, developing recognition for quality products among a very loyal customer following. While…

The kids are already headed back to school, and the way parents shopped for them will be an indicator of holiday purchase patterns. This year, major macro retail trends at play are upending how consumers shop as they prioritize different factors in their consideration process. Let’s look at how holiday 2022 might mimic back-to-school shopping…

Gen Z is becoming one of the most powerful generations in terms of consumer purchasing power, and the young shoppers are already the economy’s leading tastemakers. Therefore, it’s no surprise that retailers are competing for their attention. But how can they stand out? Retailers can begin to command Gen Z’s dollars by understanding the nuances…

Providing a great in-store experience for your customers is one of the best ways they can engage with your brand. This could include having an easy-to-navigate store layout, signage for wayfinding, the ability to interact with products, the opportunity to learn from demonstrations or educational events, and technology to help find products and checkout smoothly.…

Demand for authenticity and representation from brands has caused the traditional influencer marketing model — which centered on brand-sponsored content from high-profile social media users — to decrease in its ability to engage and build trust amongst consumers. And with consumer spending starting to decrease as prices continue to climb, retail brands wanting to maintain customer loyalty…

Last year’s back-to-school shopping season was defined by two trends. The first: increased spending. Families with elementary and high school-aged students were on track to spend over $37 billion in 2021, up from the $33 billion they spent in 2020, while spending for college-aged students topped $70 billion. The second trend: consumers kicked off their…

Glossier, the eight-year-old direct-to-consumer (D-to-C) beauty unicorn, is entering its first-ever retailer partnership with LVMH-owned beauty giant Sephora in a high-profile shift in distribution. Starting in early 2023, Glossier products will be available in Sephora’s stores across the US and Canada, as well as via its e-commerce site and app, according to the brand. The…

Gen Z is bright, aware of the world around them, and mature beyond their years in many ways. Many view this generation as the most diverse in American history, and they're shaping up to be the most well-educated, according to Pew Charitable Trusts. More importantly, they have a lot of spending power. Gen Z already…

A recent Wall Street Journal article by Jaewon Kang points out the unintended brand switching and trial created by out-of-stocks related to the pandemic, and continuing due to the myriad supply chain issues. Basically, the increased incidence of a person buying brand X instead of their usual brand Y is because brand Y is out of stock. And similar…