Customer Acquisition

Talks of an impending recession have brands scrutinizing marketing costs more diligently. Retailers are also seeking ways to bolster the bottom line as consumers tighten their grips on their wallets. Amidst the ongoing recessionary pressure, data collaboration, specifically retail media networks (RMNs), has become increasingly popular for its ability to help brands gain insights on…

The holiday shopping season is upon us and retailers are keen to understand what will drive consumer spending this year. With global supply chain issues and inflation on the rise, consumers are changing their spending habits. According to the recent Q3 Gift Card Gauge from Fiserv, economic factors are already having a significant impact on…

It’s been long established that music has the power to stir emotion and influence consumer behavior. In 1973, business professor Philip Kotler first addressed the science of sound in retail when he coined the term “atmospherics” for the practice of designing store environments to project a specific image and induce certain behaviors. In an article…

“Zillennials” are the oldest members of Gen Z, who were born during that demographic’s first five or six years, approximately 1997 to 2002. While still considered digital natives, zillennials can remember a time before tablets or smartphones and were not pervasively online during their elementary school years, unlike the majority of their generation. This age…

Today’s consumers have revolted against the marketplace status quo. They’re now in charge, and retailers must recognize and embrace this fact in order to survive in the new “metail” economy. Joel Bines, managing director at AlixPartners and author of the best-selling book, “The Metail Economy,” shared insight into consumer behavior trends last month, including how retailers…

Over the past several years, short-term rentals (STRs), like Airbnbs, have gained significant popularity among travelers. Occupancy rates set records in 2021 as the demand for these properties increased a staggering 27.5 percent. One reason for the sharp rise is that short-term rentals offer a more personable alternative to hotels and motels. STRs usually have…

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a…

Marketers are being backed into a corner. The ways customers want to interact with brands is changing. The rise of data restrictions is constraining marketers in how they can collect information on their audience. But above all, too much competition has led to the decline of digital channel efficacy — and brands are having trouble…

The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to the changing marketplace. Retailers that don't embrace emerging trends and technologies will continue to…