Customer Acquisition

Selfie walls! Wearables! 3-D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers. One Below is part of a $400 million renovation at Macy's flagship location and…

Over the past few years, the media has painted millennials as a generation of high-maintenance, lazy and entitled people. Considering that there are more than 75 million millennials in the U.S. alone, it’s a bit faulty to lump them all together. These consumers vary drastically from one another. They’re the most ethnically diverse generation of…

Macy's is partnering with a fashion startup to appeal to more millennials online. The retailer is collaborating with Brooklyn-based startup Nineteenth Amendment to offer clothing made from up-and-coming designers on macys.com. Nineteenth Amendment showcases fashions from independent designers and offers pre-sales for 19 days during which customers can plunk down cash on the designs. People who purchase…

The Hanna Andersson clothing brand began 30 years ago when Sweden-born Gun Denhart and her husband Tom, a native of Portland, Ore., settled in his hometown, had a baby boy, and christened Hanna Andersson in their garage. Initially the company reached consumers only by catalog, but over time the Hanna brand grew to include over…

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25 percent of retailers…

It’s no secret: People like free stuff. In fact, people love freebies so much that they’re willing to exchange time and effort for them — even when the reward is relatively small. That’s why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brand…

Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!

Custora recently analyzed data from some of the fastest­-growing online fashion, accessories and lifestyle retailers in North America ­­ — brands such as Bonobos, Crocs, Trunk Club and The Tie Bar. Our goal was to understand what makes these high-performance online retailers different than everyone else across customer acquisition and retention, resulting in a growth…

Just when you think you know a little something about the millennial generation, another piece of research drops like a bomb. Of all the stores for them to prefer, Wal-Mart isn’t the one that naturally comes to mind. But that’s precisely the case as Wal-Mart ranks as the preferred place to shop for millennials 24…