Customer Acquisition
January 27, 2016 at 10:52 am
My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 23, 2015 at 12:22 pm
Thanksgiving weekend has come and gone, along with any doubt on just how much the holiday retail landscape has changed. Overall, signs are better for e-commerce companies than for brick-and-mortar stores, as seen in the results from the holiday weekend: while Black Friday in-store traffic slipped, online shopping surged, up 18 percent on Black Friday…
November 6, 2015 at 11:50 am
In today’s age of increased dependence on technology, consumers have at their fingertips more information than ever before. By the time they actually step foot in a store, many already have the facts, figures and details of each option available to them. Today’s consumers are therefore much more complex, and no longer solely price focused.…
November 3, 2015 at 10:26 am
Sears, which recently launched a “Meet With an Expert” service for online shoppers, is upping its online offerings once again. The company announced on Monday the launch of SearsHomeServces.com, a new website that promises to “simplify how homeowners repair, improve and maintain their home.” The new service, according to Sears, will provide average cost and…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
September 29, 2015 at 10:42 am
Selfie walls! Wearables! 3-D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers. One Below is part of a $400 million renovation at Macy's flagship location and…
September 16, 2015 at 1:46 pm
Over the past few years, the media has painted millennials as a generation of high-maintenance, lazy and entitled people. Considering that there are more than 75 million millennials in the U.S. alone, it’s a bit faulty to lump them all together. These consumers vary drastically from one another. They’re the most ethnically diverse generation of…
