Customer Acquisition

The Hanna Andersson clothing brand began 30 years ago when Sweden-born Gun Denhart and her husband Tom, a native of Portland, Ore., settled in his hometown, had a baby boy, and christened Hanna Andersson in their garage. Initially the company reached consumers only by catalog, but over time the Hanna brand grew to include over…

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25 percent of retailers…

It’s no secret: People like free stuff. In fact, people love freebies so much that they’re willing to exchange time and effort for them — even when the reward is relatively small. That’s why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brand…

Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!

Custora recently analyzed data from some of the fastest­-growing online fashion, accessories and lifestyle retailers in North America ­­ — brands such as Bonobos, Crocs, Trunk Club and The Tie Bar. Our goal was to understand what makes these high-performance online retailers different than everyone else across customer acquisition and retention, resulting in a growth…

Just when you think you know a little something about the millennial generation, another piece of research drops like a bomb. Of all the stores for them to prefer, Wal-Mart isn’t the one that naturally comes to mind. But that’s precisely the case as Wal-Mart ranks as the preferred place to shop for millennials 24…