Customer Acquisition

Retailers, particularly those in high throughput categories like footwear and apparel, are still feeling the effects of the inventory glut that started in 2022. The issue is so severe for some brands that the tactics being used to clear inventory have moved from desperate to dangerous. We’re already seeing brands offering 40 percent off site-wide…

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

Last month, online retailer Zulily and Michelin-starred celebrity chef — and dad of two — Curtis Stone ("Iron Chef," "Top Chef Masters," "Top Chef Jr.") teamed up to take the stress out of back-to-school lunchbox planning. The back-to-school season puts a lot of pressure on parents’ wallets, especially at the grocery store, where food prices are increasing. Furthermore, time is…

For many retailers, the back-to-school season is one of the biggest events of the year — and 2023 is looking to be no exception. According to the National Retail Federation (NRF), total expected spending will be $890 per U.S. household for back-to-school shopping in 2023, for a total of $41.5 billion. Back to college looks to…

The rise of commerce (or retail) media and the collapse of the attention economy go hand in hand. Case in point: The 2010s were good to direct-to-consumer (D2C) commerce. Most retailers experienced low customer acquisition costs (CAC) afforded through low-cost social media ads (mostly via Meta products like Facebook and Instagram). At the time, these…

The Federal Reserve raised interest rates by another quarter percentage point on Wed., May 5, and inflation is still two-and-a-half times higher than the central bank's target of 2 percent. Times are tough when it comes to attracting and retaining new business. But despite the current economic climate, account-based marketing (ABM) has transformative power in…

Originally used as a convenient way of connecting over the internet, social media has become an all-encompassing force that caters to endless interests, purposes and needs. For consumers, it’s creating a boundary-free world where shoppers can find and engage with brands regardless of their geographical location.  A recent survey conducted by Global-e explored the ways in which social media…

Victoria's Secret announced Tuesday it was collaborating with Amazon.com to offer its customers fashion and lingerie products. This is an expansion of its collaboration, which first began last year with the launch of Victoria's Secret Beauty in Amazon stores. Now, more than 4,000 Victoria's Secret items will be available at Amazon.com, including the brand's bras,…

Are you connecting with your customers on the apps where they spend their time each day? Traditional marketing channels are in decline, and it's getting harder to gain the attention of customers in crowded newsfeeds and cluttered inboxes. Why not go to where your customers already are and interact with them on the messaging platforms…

As the world evolves, so do the buying habits of consumers. Understanding the unique shopping tendencies of different generations is crucial for businesses in today's fast-paced, digital environment. However, one cannot look at generational buying as a single purchase funnel. Retailers need to consider a spectrum of content and commerce to adapt their strategies accordingly.…