Customer Acquisition
February 11, 2016 at 10:54 am
Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three…
January 29, 2016 at 10:10 am
What with little movement among its winter outerwear and handbag inventory, and sliding quarterly sales overall, department stores have had their fair share of struggles recently. In order to adapt to the changing market, Macy's has tapped beauty franchise (and Sephora's biggest competitor) Bluemercury, launched a shop-in-shop concept with Korean beauty e-commerce pioneer Peach & Lily,…
January 27, 2016 at 10:52 am
My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…
January 13, 2016 at 11:26 am
Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
December 23, 2015 at 12:22 pm
Thanksgiving weekend has come and gone, along with any doubt on just how much the holiday retail landscape has changed. Overall, signs are better for e-commerce companies than for brick-and-mortar stores, as seen in the results from the holiday weekend: while Black Friday in-store traffic slipped, online shopping surged, up 18 percent on Black Friday…
November 6, 2015 at 11:50 am
In today’s age of increased dependence on technology, consumers have at their fingertips more information than ever before. By the time they actually step foot in a store, many already have the facts, figures and details of each option available to them. Today’s consumers are therefore much more complex, and no longer solely price focused.…
November 3, 2015 at 10:26 am
Sears, which recently launched a “Meet With an Expert” service for online shoppers, is upping its online offerings once again. The company announced on Monday the launch of SearsHomeServces.com, a new website that promises to “simplify how homeowners repair, improve and maintain their home.” The new service, according to Sears, will provide average cost and…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
