![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/06/141125_em_bargainshopping-250x250.jpg&w=219&h=219)
Customer Acquisition
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/06/141125_em_bargainshopping-250x250.jpg&w=219&h=219)
Retailers are gearing up for the new year. With all of the worldโs bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You donโt need much data to start targeting: Theโฆ
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
Thanksgiving weekend has come and gone, along with any doubt on just how much the holiday retail landscape has changed. Overall, signs are better for e-commerce companies than for brick-and-mortar stores, as seen in the results from the holiday weekend: while Black Friday in-store traffic slipped, online shopping surged, up 18 percent on Black Fridayโฆ
In todayโs age of increased dependence on technology, consumers have at their fingertips more information than ever before. By the time they actually step foot in a store, many already have the facts, figures and details of each option available to them. Todayโs consumers are therefore much more complex, and no longer solely price focused.โฆ
Sears, which recently launched a โMeet With an Expertโ service for online shoppers, is upping its online offerings once again. The company announced on Monday the launch of SearsHomeServces.com, a new website that promises to โsimplify how homeowners repair, improve and maintain their home.โ The new service, according to Sears, will provide average cost andโฆ
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
Selfie walls! Wearables! 3-D printers! The newly renovated basement at Macy's massive flagship store in New York City's Herald Square is full of millennial buzzwords. It's called One Below, and the department store wants it to be a destination for young shoppers. One Below is part of a $400 million renovation at Macy's flagship location andโฆ
Over the past few years, the media has painted millennials as a generation of high-maintenance, lazy and entitled people. Considering that there are more than 75 million millennials in the U.S. alone, itโs a bit faulty to lump them all together. These consumers vary drastically from one another. Theyโre the most ethnically diverse generation ofโฆ
Macy's is partnering with a fashion startup to appeal to more millennials online. The retailer is collaborating with Brooklyn-based startup Nineteenth Amendment to offer clothing made from up-and-coming designers on macys.com. Nineteenth Amendment showcases fashions from independent designers and offers pre-sales for 19 days during which customers can plunk down cash on the designs. People who purchaseโฆ