Customer Acquisition

Macy’s wants more shoppers to say “I do” to its wedding business. The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers…

At the start of 2016, Wal-Mart, the world’s largest company by revenue, announced that it would close 269 locations around the world. Macy’s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growing…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Amazon.com has been focusing attention on areas like media streaming, its faster delivery and pickup services, hardware, and enterprise via Amazon Web Services. But it’s also making an effort to reboot one of the more legacy parts of its business: fashion. TechCrunch has learned from multiple sources that the e-commerce giant has considered buying several startups…

Increased attention to customer engagement and satisfaction is an important way to help a company’s growth and increase its bottom line. Providing a safe, comfortable setting for employees to work in can help accomplish both tasks.

invino, a private sale shopping community for wine lovers, wanted to use its members’ passion for the brand — and its wine — to help it recruit new members and, ultimately, customers. The online retailer worked with social commerce platform ShopSocially to embed a "Refer a Friend" app on its website, offering visitors a free…

Dick’s Sporting Goods is already running the numbers on markets where rival sporting goods retailer The Sports Authority plans to close stores as part of its bankruptcy reorganization. The goal is to grab market share wherever possible, whether through taking over leases or pumping up marketing in affected areas.

What’s wrong at Kohl's? While the department store responded to a weak holiday quarter with a round of pink slips, the answer more likely lies with its shoppers. Using the consumer intelligence collected by Prosper Insights, this analysis reviews why the disappointing holiday season at Kohl’s wasn’t a surprise, as well as a broader trend…

Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three…

What with little movement among its winter outerwear and handbag inventory, and sliding quarterly sales overall, department stores have had their fair share of struggles recently. In order to adapt to the changing market, Macy's has tapped beauty franchise (and Sephora's biggest competitor) Bluemercury, launched a shop-in-shop concept with Korean beauty e-commerce pioneer Peach & Lily,…