Customer Acquisition

​Whole Foods Opens its First Millennial-Inspired Store
May 26, 2016 at 10:55 am

Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy on…

Gap Considering Selling on Amazon
May 18, 2016 at 10:22 am

Gap Inc. CEO Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com to reach customers. “To not be considering Amazon and others would be — in my view — delusional,” Peck said at the company’s annual investor meeting Tuesday in San Francisco. “We are always considering all of the opportunities beyond…

Macy's Woos Millennials With Ramped-Up Wedding Business
May 9, 2016 at 10:35 am

Macy’s wants more shoppers to say “I do” to its wedding business. The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers…

Tips to Enrich the In-Store Experience
April 26, 2016 at 3:28 pm

At the start of 2016, Wal-Mart, the world’s largest company by revenue, announced that it would close 269 locations around the world. Macy’s also plans to close 40 stores this year. In part, industry analysts blame closures like these on what they see as a larger retail shift toward online shopping. And with the growing…

Amazon Eyed Up Everlane, Le Tote and More for Fashion Acquisitions
April 15, 2016 at 9:13 am

Amazon.com has been focusing attention on areas like media streaming, its faster delivery and pickup services, hardware, and enterprise via Amazon Web Services. But it’s also making an effort to reboot one of the more legacy parts of its business: fashion. TechCrunch has learned from multiple sources that the e-commerce giant has considered buying several startups…

Referral Marketing Pays Off for invino
March 21, 2016 at 9:28 am

invino, a private sale shopping community for wine lovers, wanted to use its members’ passion for the brand — and its wine — to help it recruit new members and, ultimately, customers. The online retailer worked with social commerce platform ShopSocially to embed a "Refer a Friend" app on its website, offering visitors a free…