Customer Acquisition

Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This…

Everyone in the TV industry knows about the overnights. Such Nielsen ratings let executives know which shows are taking off and which aren’t.  Perhaps that’s why TV is such a vibrant business. Some 65 percent of new shows are canceled every season, according to one estimate. Other industries haven’t had this luxury. In particular, retailers often have…

In the rush to earn business in the e-commerce environment, it’s easy for retailers to get tunnel vision toward final purchase.

Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…

Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…

We discuss how retailers can build out a strategy for leveraging the power of social influencers, particularly within their vertical.

Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy on…

Gap Inc. CEO Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com to reach customers. “To not be considering Amazon and others would be — in my view — delusional,” Peck said at the company’s annual investor meeting Tuesday in San Francisco. “We are always considering all of the opportunities beyond…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.