Customer Acquisition
July 18, 2016 at 9:47 am
Everyone in the TV industry knows about the overnights. Such Nielsen ratings let executives know which shows are taking off and which aren’t. Perhaps that’s why TV is such a vibrant business. Some 65 percent of new shows are canceled every season, according to one estimate. Other industries haven’t had this luxury. In particular, retailers often have…
July 12, 2016 at 7:27 am
In the rush to earn business in the e-commerce environment, it’s easy for retailers to get tunnel vision toward final purchase.
July 11, 2016 at 12:15 pm
Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…
June 28, 2016 at 10:54 am
Join us to discover what brands are doing to earn top rankings and learn the new, innovative ways they’re using digital gift cards.
June 23, 2016 at 12:17 pm
Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…
June 13, 2016 at 4:06 pm
We discuss how retailers can build out a strategy for leveraging the power of social influencers, particularly within their vertical.
May 26, 2016 at 10:55 am
Some millennials might cry into their kombucha when they learn that the first Whole Foods' 365 store doesn't have a tattoo parlor. The new Los Angeles grocery, Whole Foods' first in more than a dozen 365-branded stores the company is planning, has plenty of other eye-candy, which might prompt some millennials to get snap happy on…
May 18, 2016 at 10:22 am
Gap Inc. CEO Art Peck said the retailer would consider relying on third-party sellers such as Amazon.com to reach customers. “To not be considering Amazon and others would be — in my view — delusional,” Peck said at the company’s annual investor meeting Tuesday in San Francisco. “We are always considering all of the opportunities beyond…
May 9, 2016 at 12:12 pm
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
May 9, 2016 at 10:35 am
Macy’s wants more shoppers to say “I do” to its wedding business. The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers…
