Customer Acquisition

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl's drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There's little doubt that competition from online retailers has…

Traditional retailers are struggling. In the spring of 2016 alone, we saw Sports Authority declare bankruptcy, Aeropostale lose 93 percent of its share price before declaring insolvency, and sales at Kohl’s drop. Even as recently as August 11, Macy’s announced it will close another 100 stores. There’s little doubt that competition from online retailers has […]

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

Safe and Vault Store, a manufacturer and online retailer of safes and vaults, is using a referral marketing strategy via social channels such as Facebook, Pinterest and Twitter to help it acquire new customers. In episode 51 of Total Retail Talks, Dominic Schwebs, website administrator for Safe and Vault Store, discusses how the referral program…

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

In episode 46 of Total Retail Talks, Chuck Surack, founder and CEO of Sweetwater Sound, the nation's largest online music retailer, discusses how the brand has grown from humble beginnings to a leader in its space. Hint: treating its customers and employees the right way has a lot to do with it.

“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…

Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This…