Customer Acquisition

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

In this day and age, brands are looking for unique ways to engage with customers. In an overcrowded ad world, how can brands stand out and make consumers pay attention to their message? By going visual. Today’s retailers are turning towards digital signage to help them reconnect with customers. This technology allows retailers to advertise more…

If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

In episode 60 of Total Retail Talks, Christopher Wu, co-founder and CEO of Paper Culture, an online retailer that offers modern design and sustainable products, including stationery, wedding invitations and wall decor, talks about the growth of the business, and in particular how a commitment to environmentally friendly products and attracting millennials to the brand…

QVC announced Tuesday that it's launching Beauty iQ, the first live multiplatform dedicated to exclusively selling beauty products. The network will also feature beauty experts sharing advice ranging from makeup tips to skin care. QVC, which dubs itself the world's leading video and e-commerce retailer, plans to launch the network on Monday. Within a month of going…

Growth is the No. 1 priority for retail CEOs. Growth is good; profitable growth is even better. However, profitable growth is becoming harder to achieve, thanks to two powerful forces in e-commerce squeezing profit margins for brands: competitive pricing and rising customer acquisition costs. To combat shrinking margins, smart companies are moving beyond simply improving…

This webinar examines consumers’ buying behaviors across global markets to help retailers better serve their payment wants and needs.

Go to any retail marketing conference and you’ll probably hear some variation of the following two statements: "We don’t have enough data to make good marketing decisions." "We’re drowning in a sea of too much data and don’t have a way to make it actionable." Every retailer recognizes that profitable customer acquisition, retention and activation require data-driven methodologies. Yet, a recent…