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In episode 76 of Total Retail Talks, James Connell, vice president, e-commerce and marketing at Roots Canada, a leading lifestyle brand and manufacturer of men's and women's apparel as well as leather goods, discusses the company's recent partnership with Air Canada that helped drive holiday shopping.
Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.
In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…
As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…
Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.
Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…
In this day and age, brands are looking for unique ways to engage with customers. In an overcrowded ad world, how can brands stand out and make consumers pay attention to their message? By going visual. Today’s retailers are turning towards digital signage to help them reconnect with customers. This technology allows retailers to advertise more…
If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…
In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.
Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!
