Customer Acquisition

A Strategy for Generating Customer Loyalty
April 25, 2017 at 10:00 am

They say loyalty is hard to come by, and this seems more true than ever in today’s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,…

Advance Auto Parts Embarks on Mobile Tour
April 13, 2017 at 9:19 am

Advance Auto Parts has hit the road for its fourth annual Mobile Tour. This year, there are two parts to the tour — the Restoration Tour and the VIP Tour. The tours stop at dozens of automotive and store events across the country, and kicked off at Daytona Bike Week back in March. “It’s a…

3 Key Marketing Steps Retailers Can’t Ignore in 2017
March 6, 2017 at 9:33 am

Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…

An Online Dollar Store to Hollar About
March 3, 2017 at 11:11 am

While traditional department stores, mall-based retailers and subscription commerce businesses have had their struggles as of late, there’s one retail category that's booming (at least relatively speaking): dollar stores and off-price brands (e.g., Ross, Marshalls, T.J. Maxx). However, that category's success hasn't translated online, as the business model of paying to ship inexpensive goods across…

Going Rogue: Rethinking the Amazon Effect
March 3, 2017 at 10:00 am

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…

Let’s Get Growing: Expand Your Reach and Deepen Customer Engagement
February 8, 2017 at 2:15 pm

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult […]

Roots Canada Goes Airborne to Find New Customers
February 3, 2017 at 10:56 am

In episode 76 of Total Retail Talks, James Connell, vice president, e-commerce and marketing at Roots Canada, a leading lifestyle brand and manufacturer of men's and women's apparel as well as leather goods, discusses the company's recent partnership with Air Canada that helped drive holiday shopping.