Customer Acquisition

Keeping up with innovation has retailers investing phenomenal amounts of time on “what’s next” since the launch of digital in the 90s. However, newer technology and innovation can only be considered a success if they can support a diverse collection of KPIs, including lifetime value (LTV), average order value, brand engagement, share of wallet and…

While traditional department stores, mall-based retailers and subscription commerce businesses have had their struggles as of late, there’s one retail category that's booming (at least relatively speaking): dollar stores and off-price brands (e.g., Ross, Marshalls, T.J. Maxx). However, that category's success hasn't translated online, as the business model of paying to ship inexpensive goods across…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult […]

In episode 76 of Total Retail Talks, James Connell, vice president, e-commerce and marketing at Roots Canada, a leading lifestyle brand and manufacturer of men's and women's apparel as well as leather goods, discusses the company's recent partnership with Air Canada that helped drive holiday shopping.

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.