Customer Acquisition

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…

Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…

Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…

Total Retail is excited to present its seventh annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales growth, comparing the 2016 fiscal year to the 2015 fiscal year.

Join this webinar and hear how Betabrand’s CMO, Aaron Magness, is using honest financing to boost their brand and drive better results.

Big-name retailers have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economists’ faces, retailers such as Macy’s have failed to exploit the improving economic landscape. In fact, according to WWD, Macy’s, Sears Holdings Corp., The Limited, American Apparel, BCBG Max…

J.C. Penney will launch Sephora beauty shops in 70 stores as it expands 32 existing locations, bringing Sephora to 650 of its 1,000-plus stores by the end of 2017. The beauty push comes as J.C. Penney de-emphasizes apparel, a weak link for merchants these days, save for off-price chains and Amazon.com, which have been gobbling up…

They say loyalty is hard to come by, and this seems more true than ever in today’s retail environment. Customer retention and repeat purchasing continues to be a challenge as consumers have more avenues on their path to purchase. However, let it be known that loyalty isn't impossible to achieve. In the current retail system,…

Advance Auto Parts has hit the road for its fourth annual Mobile Tour. This year, there are two parts to the tour — the Restoration Tour and the VIP Tour. The tours stop at dozens of automotive and store events across the country, and kicked off at Daytona Bike Week back in March. “It’s a…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.