Customer Acquisition
July 28, 2017 at 10:14 am
The proliferation of tools available to help marketers with core aspects of their jobs has gotten almost overwhelming. At the end of 2016, there were more than 3,500 marketing technology tools available. As that number continues to grow, the process of choosing which technologies to utilize will become increasingly difficult. A quality customer acquisition platform…
July 20, 2017 at 5:27 pm
In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 21, 2017 at 10:44 am
Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers they’re selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must. Join this webinar to learn how a single view of the customer, achieved through […]
June 6, 2017 at 9:11 am
Amazon.com is dropping its membership price for low-income shoppers, going after a stronghold on this demographic held by Wal-Mart. The online retailer giant said Tuesday that it will offer a nearly 20 percent segment of the U.S. population — people who obtain government assistance with cards typically used for food stamps — a $5.99 monthly Prime membership, less than the…
June 6, 2017 at 8:10 am
When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…
June 5, 2017 at 8:12 am
Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…
May 26, 2017 at 9:41 am
Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…
May 16, 2017 at 10:39 am
Total Retail is excited to present its seventh annual ranking of the 100 fastest-growing publicly traded retailers. This year’s list, as in years past, is based on companies’ year-over-year net sales growth, comparing the 2016 fiscal year to the 2015 fiscal year.
May 3, 2017 at 11:07 am
Join this webinar and hear how Betabrand’s CMO, Aaron Magness, is using honest financing to boost their brand and drive better results.
