Customer Acquisition
Retailers that want to get the inside scoop this back-to-school (BTS) season can hit the books to get extra credit with shoppers. Our survey of 1,200 parents of K-12 children shows that while total spending remains flat, there are big shifts in consumer trends. Consumers are expected to spend more than double when shopping in-store,โฆ
As consumers, thinking about back-to-school (BTS) is the last thing we want in summerโs waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students โ and retail marketers โ go back to school. Any final preparationโฆ
In episode 106 of Total Retail Talks, recorded at the Total Retail Talks Live! event in New York City, Neda Navab, head of customer experience and innovation for Enjoy, an online technology shopping service that offers free home delivery and expert setup, talks about using customer service to enhance physical retail locations.
Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so arenโt clear. They're willing to make an exchange thoughโฆ
In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source ofโฆ
The proliferation of tools available to help marketers with core aspects of their jobs has gotten almost overwhelming. At the end of 2016, there were more than 3,500 marketing technology tools available. As that number continues to grow, the process of choosing which technologies to utilize will become increasingly difficult. A quality customer acquisition platformโฆ
In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,โฆ
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
Retail is all about the customer, from acquisition and satisfaction to retention. Therefore, retailers need a deeper understanding of the customers theyโre selling to. In a world of expanding choices and changing lifestyles, current, complete, reliable customer data is a must. Join this webinar to learn how a single view of the customer, achieved through [โฆ]
Amazon.com is dropping its membership price for low-income shoppers, going after a stronghold on this demographic held by Wal-Mart. The online retailer giant said Tuesday that it will offer a nearly 20 percent segment of the U.S. population โ people who obtain government assistance with cards typically used for food stamps โ a $5.99 monthly Prime membership, less than theโฆ