Customer Acquisition
November 8, 2017 at 5:38 pm
The heat is on retailers to become customer-centric. Customers have higher expectations than ever before, and competitors that reliably meet those expectations seize a reliable edge. The key is to put the customer at the center with cohesive data and purpose, starting at the top.
November 6, 2017 at 10:07 am
Black Friday is poised to be strong for U.S. retailers this year, according to findings from a recent study conducted by Periscope® By McKinsey, which was designed to determine consumer sentiment towards the shopping event as well as the categories consumers will shop in and how they will shop. Almost half (44 percent) of U.S.…
November 3, 2017 at 9:26 am
With the threat of online shopping, brick-and-mortar retailers have been forced to embrace the importance of the experiential aspect of their stores to drive repeat foot traffic. It takes something really compelling for the average consumer to go to a physical store instead of ordering whatever they need from the comfort of their own home.…
October 26, 2017 at 4:41 pm
With the threat of online shopping, brick-and-mortar retailers have been forced to embrace the importance of the experiential aspect of their stores to drive repeat foot traffic. It takes something really compelling for the average consumer to go to a physical store instead of ordering whatever they need from the comfort of their own home. […]
October 24, 2017 at 8:46 pm
Most retailers put a lot of time and effort into attracting new customers. It makes sense: you need customers to buy your products and sustain your business. However, generating more sales from existing customers is a more efficient, less expensive way to grow. The probability of selling to an existing customer is 60 percent to…
October 24, 2017 at 12:15 pm
Jet.com launched its private-label business, Uniquely J, as it continues its push to tap urban millennials and its corporate parent Wal-Mart fortifies its fight against Amazon.com. Uniquely J will offer a variety of goods, including toilet paper, coffee and laundry detergent. In keeping with its focus on "metro millennials," Jet has placed emphasis on items that are…
October 20, 2017 at 10:36 am
Everywhere you look, all you see is doom and gloom for retail. Foot traffic is in decline by 50 percent in recent years. Eight thousand-plus U.S. retail stores projected to close this year. Is this the beginning of the end? Hardly. We all know that people are doing more shopping than ever, but their shopping…
October 19, 2017 at 11:29 am
Lifestyle hardware and garden supply retailer Orchard Supply Hardware has launched a new creative platform led by brand consultancy Persuasion Arts & Sciences (Persuasion). The Lowe's-owned brand has built a reputation for convenience and great customer service, helping customers with small-scale home projects. Looking for a brand refresh, Orchard Supply turned to Persuasion to further connect with home owners…
October 18, 2017 at 1:24 pm
Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…
October 16, 2017 at 7:22 pm
The last few years have seen retail move through some dramatic and unexpected changes, and the fun is far from over. The transforming retail landscape is largely a result of disruptive and unprecedented business decisions (like Amazon acquiring Whole Foods, Walmart acquiring Jet.com), along with maturing technology (Internet of Things, artificial intelligence, etc.). The one…
