Customer Acquisition

Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any…

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the "summer spending spark" has catalyzed a significant change, bringing with it…

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel coupon strategy powered by personalization. Heading into the holidays, households are keeping an eye on budgets due to ongoing inflation and, for many, the resumption of student loan repayments. Shoppers also expect seamless brand experiences across channels. To be successful, retailers must…

Shoppers are feeling the crunch. Analysts are anticipating just a minor bump in spending as we close out the year with interest rates and prices continuing to climb. Factor in the deluge of discounts and offers available to consumers — plus the expansion of omnichannel options for anytime, anywhere shopping — and winning wallet share…

While inflation rates stayed in check over the summer, the cost of goods remains high. As a result, consumers are looking for creative ways to stretch their dollar so they can budget for the 2023 holiday season. According to the Q3 2023 Gift Card Gauge from Fiserv, more than one in four U.S. consumers (27…

Retailers, particularly those in high throughput categories like footwear and apparel, are still feeling the effects of the inventory glut that started in 2022. The issue is so severe for some brands that the tactics being used to clear inventory have moved from desperate to dangerous. We’re already seeing brands offering 40 percent off site-wide…

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

Last month, online retailer Zulily and Michelin-starred celebrity chef — and dad of two — Curtis Stone ("Iron Chef," "Top Chef Masters," "Top Chef Jr.") teamed up to take the stress out of back-to-school lunchbox planning. The back-to-school season puts a lot of pressure on parents’ wallets, especially at the grocery store, where food prices are increasing. Furthermore, time is…