Customer Acquisition

iVend Retail by CitiXsys took a global approach to its annual shopper survey this year, asking consumers around the world about their shopping behaviors and preferences. The results uncovered some common consumer behaviors, many driven by technological advancements worldwide, but it also showed the steps in the modern shopper’s journey can be different in different regions or countries throughout the world. The report, Global Path to Purchase Report: How the Modern Path to Purchase Differs Around the World, also sheds some light on what motivates shoppers on their journeys toward making a purchase and provides recommendations retailers can use when selling in particular markets or expanding globally.

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…

As the largest online-only home improvement retailer, Build.com regularly had customers in search of big-ticket items needed to complete home remodels and updates. The challenge for the retailer was that many consumers couldn’t afford to make the purchases without credit, and they ultimately went on to purchase from another retailer that could offer them credit…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Register for this webinar to get valuable insights on the impact offer financing can have on conversion rate and average order value.

Ask and you shall (usually) receive. According to research from Accenture, 35 percent of millennials and 40 percent of Gen Zs say they often or very often provide retailers with direct feedback when prompted. Make the most of this opportunity, especially with the younger part of your customer base, by gathering valuable insights whenever possible. The…

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing sales…

Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and they’re erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,…

You know what they say about making assumptions, right? Well it’s true in life and in customer support. For years, marketers and customer experience leaders have leaned on traditional assumptions of customer needs and preferences when identifying when and how to engage with consumers. The problem is that these types of assumptions oversimplify who the…