Customer Acquisition

As a leader in the “ready to assemble” cabinetry industry, The RTA Store has withstood the test of time by creating strong customer loyalty. The products that The RTA Store sells typically aren’t impulse purchases. Rather, buying cabinetry is often viewed as an expensive and time-consuming part of creating and maintaining a household. Customers, who…

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

iVend Retail by CitiXsys took a global approach to its annual shopper survey this year, asking consumers around the world about their shopping behaviors and preferences. The results uncovered some common consumer behaviors, many driven by technological advancements worldwide, but it also showed the steps in the modern shopper’s journey can be different in different regions or countries throughout the world. The report, Global Path to Purchase Report: How the Modern Path to Purchase Differs Around the World, also sheds some light on what motivates shoppers on their journeys toward making a purchase and provides recommendations retailers can use when selling in particular markets or expanding globally.

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Military strategies aren’t exactly the first thing you think of when you think of marketers. However, the flank military strategy is what marketers at some of the top e-commerce companies in the world are using for customer acquisition. This strategy refers to a concentrated movement where someone surrounds a particular area to achieve an advantageous…

As the largest online-only home improvement retailer, Build.com regularly had customers in search of big-ticket items needed to complete home remodels and updates. The challenge for the retailer was that many consumers couldn’t afford to make the purchases without credit, and they ultimately went on to purchase from another retailer that could offer them credit…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Register for this webinar to get valuable insights on the impact offer financing can have on conversion rate and average order value.

Ask and you shall (usually) receive. According to research from Accenture, 35 percent of millennials and 40 percent of Gen Zs say they often or very often provide retailers with direct feedback when prompted. Make the most of this opportunity, especially with the younger part of your customer base, by gathering valuable insights whenever possible. The…