Customer Acquisition

Shopper Data Reveal Crucial Factors in Grocery Store Choice
August 7, 2018 at 3:12 pm

A recent Minerva Insights & Solutions survey among U.S. households revealed there are several drivers impacting grocery store choice. At the core, “price” remains critical in the minds and wallets of shoppers. Retailers as such need to pursue scale to stay close on price on KVI (key value items) with the likes of Aldi and Walmart. In addition, retailers need to make sure they excel and are known for “Fresh Perishables,” “Staff Friendliness and Service” and/or “Product availability (In-Stock).”

The State of Engagement: Meeting Expectations of Today’s Omnichannel Customer
July 18, 2018 at 10:12 am

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…

Amazon Cuts Whole Foods’ Prices for Prime Members
May 16, 2018 at 3:16 pm

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazon’s acquisition of Whole Foods by offering…

Adyen Study Reveals That Experience — Not Price — is the Battleground of the Future
April 26, 2018 at 10:28 am

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazon’s acquisition of Whole Foods by offering […]

3 Ways to Put Your Customers Front and Center
April 24, 2018 at 8:56 am

As consumers increasingly prefer to shop online, retailers can no longer compete on price and product specifications alone. After all, if shoppers just want low prices and wide product selections, they can head to Amazon.com. Where you can compete is with a customer experience that sets your business apart from competing retailers. As the Harvard…

Walmart Launching a Global Money Transfer Service
April 3, 2018 at 12:43 pm

Walmart is launching a global money transfer service called Walmart2World in a partnership with MoneyGram International. The move expands on the retail chain's domestic money service, launched roughly four years ago to serve America's unbanked population. Walmart2Walmart, the U.S.-based platform, allows customers to transfer funds between Walmart locations domestically, sending as much as $2,500 at a…

Mobile Data: The Holy Grail for Brick-and-Mortar
March 27, 2018 at 12:01 pm

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…