Customer Acquisition

In episode 168 of Total Retail Talks, Felipe Araujo, senior director of e-commerce, Diane von Furstenberg (DVF), discusses how the global fashion brand is employing "commerce content" to drive to customer engagement and sales. Araujo addresses how DVF is using third-party content sources (e.g., articles in fashion magazines) as a tool to increase site traffic…

The holiday season is the busiest time of year for retailers, and shoppers are demanding more than ever in exchange for their attention, loyalty and dollars. If you want to succeed, you need to better understand not just what holiday shoppers want, but how they interact with your brand and make purchase decisions. Here are…

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found…

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found […]

Walgreens Boots Alliance said it will buy Fred's patient prescription files and related pharmacy inventory for $165 million. The companies said Monday that the files will come from 185 Fred’s stores located across 10 Southeastern states and continue the Memphis-based discount retailer's effort to engineer its latest attempt at a financial turnaround. The exit from the pharmacy business by…

Across the board, shoppers are balking at filling out contact forms. In the past five years, our internal research at AVALA shows a form conversion rate drop of 10 percent to 20 percent. Rather than being an anomaly, it’s becoming the new norm. Why the reluctance to provide even an email address? Consumers don’t want…

For retailers, it's becoming a scary time to be over-reliant on the tried-and-true forms of digital marketing. The perfect storm of crowded platforms, consumer fatigue and GDPR is severely limiting free distribution mediums such as email, text and social, thus driving more dependence on paid advertising. However, the cost of ephemeral ad units continues to rise,…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.

Back-to-school has always been on the radar for retail, but over time awareness of the shopping event’s importance has evolved. To give an idea of the scale, the National Retail Federation (NRF) reported that families will spend $82.8 billion this year for back-to-school shopping. That’s big, but it still has nothing on holiday spending — consumers…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.