Customer Acquisition

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found…

Back to school isn’t over yet! The National Retail Federation estimates that U.S. American families will spend over $80 billion this year, and online shopping influences back-to-school shoppers significantly. While school may be back in session, it turns out a large amount of back-to-school shopping will occur as late as November. Recent research from GlobalWebIndex found […]

Walgreens Boots Alliance said it will buy Fred's patient prescription files and related pharmacy inventory for $165 million. The companies said Monday that the files will come from 185 Fred’s stores located across 10 Southeastern states and continue the Memphis-based discount retailer's effort to engineer its latest attempt at a financial turnaround. The exit from the pharmacy business by…

Across the board, shoppers are balking at filling out contact forms. In the past five years, our internal research at AVALA shows a form conversion rate drop of 10 percent to 20 percent. Rather than being an anomaly, it’s becoming the new norm. Why the reluctance to provide even an email address? Consumers don’t want…

For retailers, it's becoming a scary time to be over-reliant on the tried-and-true forms of digital marketing. The perfect storm of crowded platforms, consumer fatigue and GDPR is severely limiting free distribution mediums such as email, text and social, thus driving more dependence on paid advertising. However, the cost of ephemeral ad units continues to rise,…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.

Back-to-school has always been on the radar for retail, but over time awareness of the shopping event’s importance has evolved. To give an idea of the scale, the National Retail Federation (NRF) reported that families will spend $82.8 billion this year for back-to-school shopping. That’s big, but it still has nothing on holiday spending — consumers…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

To make the most out of this holiday season, Alliance Data’s 2018 Holiday Retail Outlook report suggests retailers need to leverage loyalty during the holidays and beyond, understand that the customer is the only channel that matters, and must maximize mobile micro-shopping moments. The report also reveals that shoppers expect in-the-moment customer service, therefore retailers must optimize the in-store experience to take advantage of this trend.

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…