Customer Acquisition

Across the board, shoppers are balking at filling out contact forms. In the past five years, our internal research at AVALA shows a form conversion rate drop of 10 percent to 20 percent. Rather than being an anomaly, it’s becoming the new norm. Why the reluctance to provide even an email address? Consumers don’t want…

For retailers, it's becoming a scary time to be over-reliant on the tried-and-true forms of digital marketing. The perfect storm of crowded platforms, consumer fatigue and GDPR is severely limiting free distribution mediums such as email, text and social, thus driving more dependence on paid advertising. However, the cost of ephemeral ad units continues to rise,…

In this interactive webinar, we’ll delve into re-engagement campaign strategies that will keep folks interested in your brand.

Back-to-school has always been on the radar for retail, but over time awareness of the shopping event’s importance has evolved. To give an idea of the scale, the National Retail Federation (NRF) reported that families will spend $82.8 billion this year for back-to-school shopping. That’s big, but it still has nothing on holiday spending — consumers…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Tiffany & Co.'s efforts to target millennial and Gen Z consumers, and how other retailers can engage with these sought-after demographics.

To make the most out of this holiday season, Alliance Data’s 2018 Holiday Retail Outlook report suggests retailers need to leverage loyalty during the holidays and beyond, understand that the customer is the only channel that matters, and must maximize mobile micro-shopping moments. The report also reveals that shoppers expect in-the-moment customer service, therefore retailers must optimize the in-store experience to take advantage of this trend.

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

A recent Minerva Insights & Solutions survey among U.S. households revealed there are several drivers impacting grocery store choice. At the core, “price” remains critical in the minds and wallets of shoppers. Retailers as such need to pursue scale to stay close on price on KVI (key value items) with the likes of Aldi and Walmart. In addition, retailers need to make sure they excel and are known for “Fresh Perishables,” “Staff Friendliness and Service” and/or “Product availability (In-Stock).”

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!