Customer Acquisition

Understanding consumers’ habits and preferences is key to reaching them effectively with the right products and offers.

In episode 174 of Total Retail Talks, Executive Editor Joe Keenan interviews Patrick Stewart, CEO, Apricot Lane Boutique, a women's fashion retailer. In this wide-ranging conversation, Stewart discusses what Apricot Lane is doing to acquire and retain millennial customers, how the brand's social consciousness factors into those efforts, why the in-store shopping experience is integral…

Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.

Attendees will leave this webinar with a better understanding of how global e-commerce opportunity will impact future success.

In the CPC Strategy 2018 U.S. Holiday Shopping Forecast, we asked 1,500 U.S. consumers how they plan to shop, browse and buy holiday gifts this season. Here are the biggest takeaways for retailers and brands. Amazon Will Be the Hottest Destination for Online Gift Shopping Eighty-one percent of our survey respondents who plan to shop…

The holiday shopping season has become increasingly condensed into Thanksgiving weekend. During this span of five days (Turkey Day through Cyber Monday), 79 percent of consumers will do “most of” their holiday shopping. That’s according to a survey of 1,500 U.S. adults conducted in September by BlackFriday.com. Those shoppers will be spending an average of $335…

All marketers want to strike an emotional chord with consumers, which is why so often we see ads with children and puppies, or commercials where the adult son returns home to surprise mom on her birthday. The general consensus is, though fleeting and situational, the emotions these communications elicit drive consumer behavior. While every psychologist…

This interactive webinar will address the e-commerce trends that figure to have the biggest impact on retailers’ businesses in 2019.

In episode 168 of Total Retail Talks, Felipe Araujo, senior director of e-commerce, Diane von Furstenberg (DVF), discusses how the global fashion brand is employing "commerce content" to drive to customer engagement and sales. Araujo addresses how DVF is using third-party content sources (e.g., articles in fashion magazines) as a tool to increase site traffic…

The holiday season is the busiest time of year for retailers, and shoppers are demanding more than ever in exchange for their attention, loyalty and dollars. If you want to succeed, you need to better understand not just what holiday shoppers want, but how they interact with your brand and make purchase decisions. Here are…