Customer Acquisition

Foot Locker Invests $100M in Secondary Sneaker Market GOAT
February 7, 2019 at 11:03 am

Foot Locker has announced a $100 million strategic investment in GOAT Group, which operates secondary sneaker market brands GOAT and Flight Club. It is the retailer's largest investment in its history. GOAT, the sports acronym for Greatest of All Time, was founded in 2015 by college friends Eddy Lu and Daishin Sugano. Sneaker listings on the GOAT platformโ€ฆ

3 Ways to Use Your Subscription Commerce Program to Truly Connect With Customers
January 7, 2019 at 11:05 am

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking โ€œbuyโ€ used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business mustโ€ฆ

Apricot Lane Targets Millennials for Acquisition, Retention
December 3, 2018 at 11:10 am

In episode 174 of Total Retail Talks, Executive Editor Joe Keenan interviews Patrick Stewart, CEO, Apricot Lane Boutique, a women's fashion retailer. In this wide-ranging conversation, Stewart discusses what Apricot Lane is doing to acquire and retain millennial customers, how the brand's social consciousness factors into those efforts, why the in-store shopping experience is integralโ€ฆ