Customer Acquisition

There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…

Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.

With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…

Every retail brand understands the e-commerce impact of Amazon Prime and its residual effect on brick-and-mortar locations. Prime satisfies the convenience factor today’s customers are craving — they prefer shopping from their couch over driving to your store. And with Prime membership growing at a rapid rate and more retailers closing their doors, it may…

Recent research found that 81 percent of U.S. consumers will make at least one purchase from a direct-to-consumer (DTC) brand within the next five years. This form of selling directly tackles consumers’ biggest problems with the traditional retail experience, which range from inconvenient travel time to information dissymmetry and unpleasant negotiations. Companies like Shopify have leveled the playing…

Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out…

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…