Customer Acquisition

Every retail brand understands the e-commerce impact of Amazon Prime and its residual effect on brick-and-mortar locations. Prime satisfies the convenience factor today’s customers are craving — they prefer shopping from their couch over driving to your store. And with Prime membership growing at a rapid rate and more retailers closing their doors, it may…

Recent research found that 81 percent of U.S. consumers will make at least one purchase from a direct-to-consumer (DTC) brand within the next five years. This form of selling directly tackles consumers’ biggest problems with the traditional retail experience, which range from inconvenient travel time to information dissymmetry and unpleasant negotiations. Companies like Shopify have leveled the playing…

Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out…

In a retail landscape that changes exponentially, frequently, it’s easy to assume companies are at the mercy of an increasingly tech-driven era. In reality, it’s consumers themselves who are driving this supersonic change. Fueled by six major things that shift consumer behavior, these macro trends across society, technology, industry, environment, politics and creativity will keep…

The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…

Jeff Bezos said, “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we´ll turn out all right.” Many retailers today seem to do exactly this and try to compete with Amazon.com. It's not rare that I have conversations with retailers about implementing strategies to compete with, or…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.