Customer Acquisition

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…

This extensive guide breaks down everything retailers need to know about experiential retail and how to provide immersive customer experiences that keeps them coming back.

Most business leaders want to run an enterprise that's truly “great.” Some are satisfied with running a “good” business, and in many circumstances there's nothing wrong with that. Over the long haul however, there’s a problem with just being “good.” As the venerable Jim Collins has researched and proven, all businesses over time break one…

As Lightspeed's vice president of marketing, I’m always on the hunt for ways to empower retailers with insights that help them adapt in an industry that’s constantly changing. It’s our mission to remove any barriers they face along the way. In my conversations with retailers, the same questions come up time and time again: things…

Every year, the beginning of August marks the start of back-to-school (BTS) shopping for students and their parents. With an average of $519 expected to be spent per child, according to Deloitte, the BTS season is second only to the Q4 holiday shopping season. BTS provides an enormous opportunity for even the smallest businesses to…

Amazon.com's Prime Day is proving to be a highly effective “flywheel” strategy that boosts Prime subscriber numbers and, in doing so, creates a captive membership community that’s willing and eager not only to participate in future Prime Day events, but also in year-round shopping. Prior to this year's Prime Day, Periscope By McKinsey conducted research…

Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's…

Join us for this session to learn about ways to use data to provide a more customized onboarding experience.

This interactive webinar will feature expert speakers who will address the challenges associated with cross-border e-commerce.