Customer Acquisition

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail’s sister brand, Women in Retail Leadership Circle, titled, “The New Moms on the Block: How Millennial Moms Approach Trying and Buying,” authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article is…

Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

Retailers, take note: mobile consumers are now more willing to open their wallets for a subscription service than a one-time purchase, according to a yearlong analysis of 992 apps and over 349 billion mobile impressions. With the subscription economy’s rapid growth in recent years and even big tech players like Apple considering subscription models for…

Finding and attracting new customers is complicated and expensive. The industry go-to statistic suggests that it costs five times more to land a new customer than to keep an existing one. Therefore, it makes sense that most marketers allocate a large portion of a finite marketing budget to customer retention rather than investing it all…

The blessing of being at a data company in today’s world is that our daily work is creating order from seemingly chaotic fields of information. Just last month, our working hypothesis was retailers and CPGs were undergoing unprecedented change. Today, we are wiser.  We're organizing our thinking into three periods: managing the chaos of COVID-19,…

It’s really not that hard to acquire new users for your app. What’s hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format you’re buying. But when you layer in the fact that 87…

The Vitamin Shoppe, a nutrition product retailer, has partnered with LA Fitness to open shops inside the fitness centers. To date, The Vitamin Shoppe has opened nine 300-square-foot locations inside LA Fitness chains in New Jersey, New York, and Florida. The Vitamin Shoppe said it caters to the “wellness goals and need states of the…

Over the past 20 years, the consumer packaged goods (CPG) industry has evolved rapidly, and that progression will not slow down as we enter a new decade. CPG trends that took off in 2019, such as self-care, plant-based products and CBD, will continue to grow. Self-care is already a $9.9 billion industry in the U.S.,…