Customer Acquisition

Why Retailers Need to Improve Local Strategies to Maximize Customer Acquisition
July 8, 2020 at 7:33 pm

Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…

COVID-19 and Clearing the Path for New Trends in Brand Selection
May 20, 2020 at 2:15 pm

As we move past the mitigation phase of COVID-19 and embark on reopening strategies, smart retailers and brands will learn from the early lessons we can draw from the unfolding crisis. The past several weeks and months have brought more disruption than almost any other series of events in recent American history. Previous disruptions, ranging…

The Secrets of the E-Commerce Brands That Will Survive the COVID-19 Crisis
May 13, 2020 at 3:48 pm

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

How Retailers Can Better Engage Millennial Moms and Earn Their Loyalty
May 7, 2020 at 5:37 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail’s sister brand, Women in Retail Leadership Circle, titled, “The New Moms on the Block: How Millennial Moms Approach Trying and Buying,” authored by Elizabeth Fogerty, chief strategy officer at EDGE Marketing. This article is…

Customer Acquisition for E-Commerce Growth
March 25, 2020 at 2:53 pm

Finding and attracting new customers is complicated and expensive. The industry go-to statistic suggests that it costs five times more to land a new customer than to keep an existing one. Therefore, it makes sense that most marketers allocate a large portion of a finite marketing budget to customer retention rather than investing it all…

Tired of Paying for Worthless App Installs? There’s a Better Way
March 5, 2020 at 12:48 pm

It’s really not that hard to acquire new users for your app. What’s hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format you’re buying. But when you layer in the fact that 87…