Customer Acquisition

The world of commerce is continually changing and evolving as a direct impact of technological advances. In 2020, we learned how much technology can shape our experiences and how important it is to use it correctly to make customer journeys frictionless. Consumer expectations shift quickly, and everything in retail changes rapidly. In fact, I would…

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are aged 16 to 24, are digital natives and have grown up with the internet as a large part of their world. They're incredibly tech-savvy, and have a spending power of over $140 billion. This would make them…

Winning over Gen Z is crucial to many retailers’ plans, and the relationship between Walmart and TikTok adds a new level of urgency to the equation. The vision that Walmart CEO Doug McMillon has put forth involves making social commerce easier, such as by facilitating purchases of items that users see in TikTok videos. This goal…

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, announced a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, according to a press release. The Vitamin Shoppe and…

In episode 278 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shane Pittson, vice president of growth and marketing at quip, the modern oral health company. Listen in as Pittson discusses the growth of the startup brand, his professional background and role at quip, and when and why the company expanded into wholesale and brick-and-mortar retail.…

Walmart announced it will host a one-hour livestream this Friday on TikTok, where users can can shop for the retailer's fashion items featured by TikTok creators without having to leave the app. Once the event is over, users will still be able to shop the items featured by visiting Walmart’s TikTok page to shop. It’s the first…

To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by a single individual.

We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…

Holiday season 2020 ... bring it on. More than ever, consumers are longing for the joy the season typically brings, especially since life as we know it amidst the worst (and only) pandemic of our lifetime still looms. When we think of holiday shopping though — the crowds, tight spaces and just the sheer madness…