Customer Acquisition

The retail industry will feel the impact of the COVID-19 pandemic for months to come, but as the percentage of Americans who have received the COVID-19 vaccine increases, signs are pointing to a return to out-of-home spending. The world of traditional retail is on fire, and in order to last, brands must learn to adapt…

We’ll discuss how brands are overcoming customer acquisition and retention-related challenges in this new retail environment.

Over the past year, mandatory online commerce brought an influx of revenue to many digital businesses, while also triggering an influx of new players. Everyone had to find a market online; even digital-native brands with strong market footholds had to step it up to stay relevant. Many major brands simply found their way to new…

In episode 297 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristine Moody, founder and managing director of Team Magnus, the leading junior sports and outdoors brand focused on pre-teens. Listen in as Moody discusses the Team Magnus brand and its products, how and why the brand sells about 97 percent of its product on Amazon.com,…

Before the COVID-19 pandemic, online shopping was already booming. Now, as vaccines become more widely available, storefront owners have a lot to consider when preparing to welcome customers back over the next few months. Especially after living under lockdown for over a year and relying on the likes of Amazon.com for everything from apparel to…

Many millennials are leaving crowded cities for more suburban and rural lifestyles, and the trend is great for Tractor Supply's business, CNBC reported. Tractor Supply CEO Hal Lawton told CNBC on Monday that the farming supplies retailer has been gaining market share with its core customer, but also with new millennial customers as they settle…

You can’t sell jewelry on TikTok. “Yep, we heard that one a lot,” both Jonas Vogedes and Gerrit Kesten, co-founders of Evermée, told THE MVEye team when we began discussing the breakout success of their tech jewelry e-commerce startup. “But we got very positive results from the first video vignettes we posted on TikTok,” Kesten…

We've recently passed the one-year mark for the pandemic economy, with all of its volatility, uncertainty and disruptions. Among the most emphatic takeaways is that direct to consumer (D-to-C) has proven incredibly resilient through these changes. In some sense, it seems obvious in retrospect, that brands built on the potent combination of direct distribution, online…

COVID-19 has changed the way retailers do business now and into the future. Today’s consumer essentially has three core demands: make my life easier, make my life better, and make my life more fulfilling. Retailers are responding to these consumer requirements with more urgency in the wake of COVID-19. The pandemic-induced shift to much higher…

After the onset of COVID-19, the world was abuzz with how the retail industry would fare. There were early signs that online shopping was surging, but nobody expected e-commerce penetration to grow by 27 percent in only eight weeks. Looking back at an unprecedented year for online retail sales, there are other trends that we…