Customer Acquisition
July 29, 2021 at 8:18 pm
More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers' attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumer…
July 27, 2021 at 3:02 pm
On Monday, Fabletics joined the growing list of fashion brands that are bringing resale in-house, reports Glossy. The program, launched in partnership with thredUP, allows Fabletics' customers to mail pre-owned clothing to the brand and receive store credit for any item deemed re-sellable. Customers can package Fabletics' clothes and non-Fabletics' clothes together, all of which will…
July 6, 2021 at 2:05 pm
Part one of this series likened the investment in an underperforming online brand to putting one’s money in a “fixer-upper” home that needs a lot of work because, in both cases, there's a greater chance of maximizing one’s return on investment. Part one addressed two of five important growth vectors that e-commerce aggregators and other…
June 30, 2021 at 5:21 pm
During a virtual keynote hosted by the National Retail Federation (NRF) on June 24, Jeff Gennette, Chairman and CEO of Macy’s Inc, discussed the company’s digital transformation since the beginning of the pandemic, how customer behaviors have changed and what the department store is doing to adapt, and why diversity and inclusion is critical to…
June 29, 2021 at 3:35 pm
Those who dabble in real estate may be tempted to buy perfectly beautiful homes in the most expensive of neighborhoods. These investments would certainly be secure, and they would most likely turn a profit when it came time to liquidate. However, the return on investment would be minimal, as these properties probably had high valuations…
June 23, 2021 at 11:58 am
The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…
June 17, 2021 at 7:57 am
Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.
June 9, 2021 at 4:39 pm
“We know that some of our customers’ behaviors will shift back to pre-pandemic, and we know that some will never be the same. The issue is, we have no idea which is which.” In a recent discussion with a Fortune 500 CEO, he articulated to me what so many retail, CPG and commerce executives are…
June 2, 2021 at 8:22 pm
Digital transformation has impacted most every aspect of commerce, but have gift cards been passed by? To see if the digital transformation wave had yet picked up gift cards along with every other facet of commerce, GiftNow commissioned Incisiv to assess the adoption of digital and physical gift card features across leading U.S. merchants. That…
June 1, 2021 at 6:06 pm
Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…
