Customer Acquisition
June 23, 2021 at 11:58 am
The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…
June 17, 2021 at 7:57 am
Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.
June 9, 2021 at 4:39 pm
“We know that some of our customers’ behaviors will shift back to pre-pandemic, and we know that some will never be the same. The issue is, we have no idea which is which.” In a recent discussion with a Fortune 500 CEO, he articulated to me what so many retail, CPG and commerce executives are…
June 2, 2021 at 8:22 pm
Digital transformation has impacted most every aspect of commerce, but have gift cards been passed by? To see if the digital transformation wave had yet picked up gift cards along with every other facet of commerce, GiftNow commissioned Incisiv to assess the adoption of digital and physical gift card features across leading U.S. merchants. That…
June 1, 2021 at 6:06 pm
Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…
May 31, 2021 at 6:58 pm
In episode 300 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andris Lagsdin, founder of The Baking Steel, a pizza stone retailer with a range of products made from ultra-conductive steel. Listen in as Lagsdin discusses why he launched the brand, his professional background, and how the COVID-19 pandemic has influenced The Baking Steel's business.…
May 28, 2021 at 8:49 am
In this interactive webinar, our speakers will be addressing how retailers can prepare their stores for the forecasted surge in demand.
May 27, 2021 at 6:08 pm
In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published by Total Retail titled, “5 Reasons Why Brand Partnerships Are the Future of Retail,” authored by DeAnn Campbell. She shares that one of the best ways for any retailer to deliver on consumers’ ever-evolving needs and…
May 26, 2021 at 2:18 pm
We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…
May 25, 2021 at 8:04 pm
When it comes to the way we shop, the speed of change today has surpassed the ability of most brands and retailers to keep pace. And with the coming 5G rollout, innovation and change will only continue to accelerate. After all, building an effective multichannel ecosystem that offers a wide enough range of products and…
