Customer Acquisition

Back-to-school season has come to a close as parents successfully planned for the first return to school in nearly two years. Marketers who found success undoubtedly had a plan in place to take advantage of the surge, helping them pull share of wallet. With the pandemic-driven boon to e-commerce and our more recent hope for…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How Gen Z and Millennials Are Influencing the Future of Shopping,” authored by Lisa Kalscheur, chief marketing officer at Kibo. The article draws on a recent survey of Gen Z and millennial consumers to…

This holiday shopping season should be a merry one for retailers and brands. The key to getting more jingle in their cash registers will be meeting shoppers’ expectations, which have ticked upward of late. Retailers and brands rose to the challenge last year, accelerating their focus on customer experience (CX) and adopting new technologies. As…

For many retailers, this holiday season represents a make-or-break moment in what’s been (another) anything-but-normal year. Right now, retailers are planning their promotions and campaigns in hopes of driving big sales around key dates such as Black Friday and Cyber Monday. The savviest data-driven retailers will look to segment their efforts this holiday season in…

Kick off the holiday season with Sensormatic’s annual retailer holiday guide which reveals how consumers will shop this holiday season.

A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical…

The start of the holiday season is just a few months away, but in terms of being able to predict how consumers will behave and how brands will fare, it feels more like we're staring years into the future. The country is in a different place than it was a year ago. The COVID-19 vaccine…

2020 was the beginning of a new world in retail. The pandemic took what would have been years of physical and digital commerce growth and compacted it into a matter of weeks, requiring sellers and consumers alike to adapt and innovate at an unprecedented rate. While the evolution of retail and e-commerce has been expeditious…

More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers' attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumer…

On Monday, Fabletics joined the growing list of fashion brands that are bringing resale in-house, reports Glossy. The program, launched in partnership with thredUP, allows Fabletics' customers to mail pre-owned clothing to the brand and receive store credit for any item deemed re-sellable. Customers can package Fabletics' clothes and non-Fabletics' clothes together, all of which will…