Customer Acquisition

Diverse Merchandise, Financial Accessibility Led Rent-A-Center's COVID Strategy
November 15, 2021 at 12:06 pm

In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…

The Real Deal About Black Friday and Cyber Monday
November 10, 2021 at 9:41 am

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as “Now’s the time to be thinking…

Applying Learnings From Back-to-School Season to Attract In-Store Holiday Shoppers
November 4, 2021 at 3:52 pm

Back-to-school season has come to a close as parents successfully planned for the first return to school in nearly two years. Marketers who found success undoubtedly had a plan in place to take advantage of the surge, helping them pull share of wallet. With the pandemic-driven boon to e-commerce and our more recent hope for…

How to Optimize Omnichannel Shopping for Gen Z and Millennial Consumers
October 21, 2021 at 5:49 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How Gen Z and Millennials Are Influencing the Future of Shopping,” authored by Lisa Kalscheur, chief marketing officer at Kibo. The article draws on a recent survey of Gen Z and millennial consumers to…

How Retailers and Brands Can Meet Holiday Shoppers’ Expectations
October 6, 2021 at 7:20 pm

This holiday shopping season should be a merry one for retailers and brands. The key to getting more jingle in their cash registers will be meeting shoppers’ expectations, which have ticked upward of late. Retailers and brands rose to the challenge last year, accelerating their focus on customer experience (CX) and adopting new technologies. As…

Black Friday and Cyber Monday: New Insights on the Most Coveted Holiday Shoppers
September 29, 2021 at 5:12 pm

For many retailers, this holiday season represents a make-or-break moment in what’s been (another) anything-but-normal year. Right now, retailers are planning their promotions and campaigns in hopes of driving big sales around key dates such as Black Friday and Cyber Monday. The savviest data-driven retailers will look to segment their efforts this holiday season in…

Retailers' 2021 Holiday Season Guide
September 29, 2021 at 10:36 am

Kick off the holiday season with Sensormatic’s annual retailer holiday guide which reveals how consumers will shop this holiday season.

How to Keep Customers in the Loop to Grow Loyalty and Expand Business
September 14, 2021 at 2:54 pm

A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical…

The Uncertainty Surrounding the 2021 Holiday Season
August 12, 2021 at 9:24 pm

The start of the holiday season is just a few months away, but in terms of being able to predict how consumers will behave and how brands will fare, it feels more like we're staring years into the future. The country is in a different place than it was a year ago. The COVID-19 vaccine…

Consumer Trends Shaping the Post-Pandemic E-Commerce Landscape
August 4, 2021 at 5:24 pm

2020 was the beginning of a new world in retail. The pandemic took what would have been years of physical and digital commerce growth and compacted it into a matter of weeks, requiring sellers and consumers alike to adapt and innovate at an unprecedented rate. While the evolution of retail and e-commerce has been expeditious…