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Customer Acquisition
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For many retailers, this holiday season represents a make-or-break moment in whatโs been (another) anything-but-normal year. Right now, retailers are planning their promotions and campaigns in hopes of driving big sales around key dates such as Black Friday and Cyber Monday. The savviest data-driven retailers will look to segment their efforts this holiday season inโฆ
Kick off the holiday season with Sensormaticโs annual retailer holiday guide which reveals how consumers will shop this holiday season.
A companyโs success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesnโt prioritize the customer experience, which is criticalโฆ
The start of the holiday season is just a few months away, but in terms of being able to predict how consumers will behave and how brands will fare, it feels more like we're staring years into the future. The country is in a different place than it was a year ago. The COVID-19 vaccineโฆ
2020 was the beginning of a new world in retail. The pandemic took what would have been years of physical and digital commerce growth and compacted it into a matter of weeks, requiring sellers and consumers alike to adapt and innovate at an unprecedented rate. While the evolution of retail and e-commerce has been expeditiousโฆ
More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers' attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumerโฆ
On Monday, Fabletics joined the growing list of fashion brands that are bringing resale in-house, reports Glossy. The program, launched in partnership with thredUP, allows Fabletics' customers to mail pre-owned clothing to the brand and receive store credit for any item deemed re-sellable. Customers can package Fabletics' clothes and non-Fabletics' clothes together, all of which willโฆ
Part one of this series likened the investment in an underperforming online brand to putting oneโs money in a โfixer-upperโ home that needs a lot of work because, in both cases, there's a greater chance of maximizing oneโs return on investment. Part one addressed two of five important growth vectors that e-commerce aggregators and otherโฆ
During a virtual keynote hosted by the National Retail Federation (NRF) on June 24, Jeff Gennette, Chairman and CEO of Macyโs Inc, discussed the companyโs digital transformation since the beginning of the pandemic, how customer behaviors have changed and what the department store is doing to adapt, and why diversity and inclusion is critical toโฆ
Those who dabble in real estate may be tempted to buy perfectly beautiful homes in the most expensive of neighborhoods. These investments would certainly be secure, and they would most likely turn a profit when it came time to liquidate. However, the return on investment would be minimal, as these properties probably had high valuationsโฆ