Customer Acquisition

Savage X Fenty, the direct-to-consumer lingerie brand founded by Rihanna, will open its first brick-and-mortar retail location in Las Vegas later this month, according to an Instagram post by the entertainer-entrepreneur published on Friday. Savage X Fenty, a lingerie brand that emphasizes confidence and inclusivity, is a joint venture between Rihanna and TechStyle Fashion Group. The brand also…

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing themselves for the next wave of shoppers — Gen Z, or "zoomers," as they're also known. Aged between 13 and 21, zoomers are gearing up to enter the workforce and are fast becoming a formidable force in the economy. Brightpearl’s own…

For years, people have joked about Christmas in July. It’s no joke, though: For retailers in 2021, sales planning for holiday shopping started seemingly in July. Why the rush? Retail sales for the holiday season last year jumped 8.3 percent from 2019, according to the National Retail Federation. This skyrocketing number happened for a couple…

In 2020, retailers had to get creative to ensure a positive and safe shopping experience amidst the global pandemic. Sales started earlier, new promotions were introduced, and digital strategies pivoted in preparation for the ramp-up in digital shopping. At the same time, consumers also grew savvier as a result of spending unprecedented time online. So…

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…

In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…

The past two years have brought with them many retail changes. One glance at an empty store shelf reveals how inventory and supply chain hiccups have become an ongoing issue since the start of the pandemic. Retailers all over the U.S. now manage shopper expectations with phrases such as “Now’s the time to be thinking…

Back-to-school season has come to a close as parents successfully planned for the first return to school in nearly two years. Marketers who found success undoubtedly had a plan in place to take advantage of the surge, helping them pull share of wallet. With the pandemic-driven boon to e-commerce and our more recent hope for…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How Gen Z and Millennials Are Influencing the Future of Shopping,” authored by Lisa Kalscheur, chief marketing officer at Kibo. The article draws on a recent survey of Gen Z and millennial consumers to…

This holiday shopping season should be a merry one for retailers and brands. The key to getting more jingle in their cash registers will be meeting shoppers’ expectations, which have ticked upward of late. Retailers and brands rose to the challenge last year, accelerating their focus on customer experience (CX) and adopting new technologies. As…