Customer Acquisition

As we move further into 2022, it’s more apparent than ever: The business of business is changing — radically. And that’s especially true for direct-to-consumer (D-to-C) brands, which have always relied on a slightly different playbook. For the last few years, D-to-C companies have been on a roll. Hundreds of brands sprang up with accessible…

Petco customers will soon be able to book pet sitting, walking and boarding services for their animals through the popular Rover app or website directly through Petco, the two companies announced Tuesday. Rover, founded in 2011, allows pet owners to book pet sitting, dog walking, in-home boarding, drop-in visits, doggy day care and other services.…

In 2022, shoppers are looking for meaningful retail experiences with a personal touch that truly resonate with them. Brands should therefore be turning to innovative new solutions to engage effectively with their audiences. Data shows that over 190 million Americans listen to audio online each month. Furthermore, the U.S. digital audio ad market will rise…

Direct-to-consumer (D-to-C) was one of the hottest new trends in e-commerce last year, for both consumer and B-to-B brands. In August, eMarketer/Insider Intelligence reported that D-to-C comprised 14 percent of all U.S. e-commerce retail, after growing by 40 percent in 2020 because of the big pivot to digital shopping. The need to pivot and that…

For retailers with an e-commerce business, COVID-19 drove an unprecedented increase in new customers who lacked the option or desire to enter a physical store to make their purchases. But as we slowly emerge from the pandemic, how can brands retain those customers? What steps can be taken now to make the most of this…

Savage X Fenty, the direct-to-consumer lingerie brand founded by Rihanna, will open its first brick-and-mortar retail location in Las Vegas later this month, according to an Instagram post by the entertainer-entrepreneur published on Friday. Savage X Fenty, a lingerie brand that emphasizes confidence and inclusivity, is a joint venture between Rihanna and TechStyle Fashion Group. The brand also…

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing themselves for the next wave of shoppers — Gen Z, or "zoomers," as they're also known. Aged between 13 and 21, zoomers are gearing up to enter the workforce and are fast becoming a formidable force in the economy. Brightpearl’s own…

For years, people have joked about Christmas in July. It’s no joke, though: For retailers in 2021, sales planning for holiday shopping started seemingly in July. Why the rush? Retail sales for the holiday season last year jumped 8.3 percent from 2019, according to the National Retail Federation. This skyrocketing number happened for a couple…

In 2020, retailers had to get creative to ensure a positive and safe shopping experience amidst the global pandemic. Sales started earlier, new promotions were introduced, and digital strategies pivoted in preparation for the ramp-up in digital shopping. At the same time, consumers also grew savvier as a result of spending unprecedented time online. So…

Despite the supply chain crisis and the resulting lack of inventory, holiday shoppers still have choices. The battle for their dollars will be fierce this year, and whether business wins will come down to how you prioritize the customer experience online. Indeed, consumers can get a good idea about whether they want to do business…