Customer Acquisition

When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldn’t be spared: Millennials are killing the…

What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are looking…

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

The past two years have shown us the value of preparation. For the first time in a long time, the average American has had to consider that everything can change at the drop of a dime. Despite new and unforeseen challenges in 2020 and 2021, preparation for the unexpected is nothing new for retailers. As…

Everyone knows that old line about casting a wide net. The wider you cast your net, the more fish you catch. For a company selling a product, casting a wide net means selling goods in a variety of methods to reach and convince the biggest spread of potential customers. As technology advances, a wise business…

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early…

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…

As we move further into 2022, it’s more apparent than ever: The business of business is changing — radically. And that’s especially true for direct-to-consumer (D-to-C) brands, which have always relied on a slightly different playbook. For the last few years, D-to-C companies have been on a roll. Hundreds of brands sprang up with accessible…

Petco customers will soon be able to book pet sitting, walking and boarding services for their animals through the popular Rover app or website directly through Petco, the two companies announced Tuesday. Rover, founded in 2011, allows pet owners to book pet sitting, dog walking, in-home boarding, drop-in visits, doggy day care and other services.…