Customer Acquisition

Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where they're making purchasing decisions. The expectation of convenience is ever growing among consumers. In fact, 77 percent of U.S. consumers cited convenience, including comfort, speed, accessibility and availability, as a key factor…

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

Retailers meticulously plan for the holiday shopping season, curating inventory, running targeted promotions, and preparing for increased customer demand. However, a lucrative opportunity that often flies under the radar is tax season. Every year, millions of consumers receive tax refunds. With extra cash in hand, shoppers enter a period of increased discretionary spending, making tax…

As retailers plan for the remainder of 2025, sustainability is proving to be a major driver of growth. In 2024, eco-conscious shopping habits and the rise of the circular economy transformed digital commerce, with fashion resale platforms like Depop leading the charge. Depop was one of the companies recognized in the recent Similarweb Digital 100…

Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way for brands and retailers to raise visibility, access new customers and, of course, boost sales. By the early 2010s, the business model had exploded, and brands including adidas, Michael Kors, Tommy…

As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

During this crucial shopping period of the year — the Golden Quarter — U.S. consumers are showing little sign of slowing down their spending. Retail sales have been steadily increasing since the end of the pandemic, with even high prices caused by inflation failing to curb consumer appetite for purchasing. Shopper confidence remains strong at…