Customer Acquisition

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

Retailers meticulously plan for the holiday shopping season, curating inventory, running targeted promotions, and preparing for increased customer demand. However, a lucrative opportunity that often flies under the radar is tax season. Every year, millions of consumers receive tax refunds. With extra cash in hand, shoppers enter a period of increased discretionary spending, making tax…

As retailers plan for the remainder of 2025, sustainability is proving to be a major driver of growth. In 2024, eco-conscious shopping habits and the rise of the circular economy transformed digital commerce, with fashion resale platforms like Depop leading the charge. Depop was one of the companies recognized in the recent Similarweb Digital 100…

Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way for brands and retailers to raise visibility, access new customers and, of course, boost sales. By the early 2010s, the business model had exploded, and brands including adidas, Michael Kors, Tommy…

As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing…

The holiday season often brings excitement for the e-commerce industry amid festive campaigns and acquisition of new customers. In reality, there are a number of outside factors that can impact consumer spending. U.S. companies are sensing that many consumers may be treading cautiously due to a number of factors. In fact, a recent study suggests…

During this crucial shopping period of the year — the Golden Quarter — U.S. consumers are showing little sign of slowing down their spending. Retail sales have been steadily increasing since the end of the pandemic, with even high prices caused by inflation failing to curb consumer appetite for purchasing. Shopper confidence remains strong at…

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials. On the other hand, Gen Z alone has over $450 billion in buying power, and Gen Alpha…

Let me begin — as you’ve often heard — with a focus group of one. But I believe my grandmother, at least as a marketing data point — not as a unique individual — is extendable. Nanny as she is known in our family, turns 100 this fall. Like many in the centenarian club, she…

New data shows 30-day free trials had the highest customer acquisition (32 percent) and conversion rate (56 percent). Despite their effectiveness, nearly three in four e-commerce sellers didn't use free trials last year. These findings come from the Optimal Free Trial Length for Digital Products study, which was conducted to understand how digital retailers can…