Customer Acquisition

Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow through consistent consumer connection and a steadfast commitment to building authentic communities. These brands show strong year-over-year growth, possess loyal customer bases, and prioritize strategic public collaboration efforts, very often through genuine celebrity and influencer partnerships. To cut through the noise…

We launched a simple innovation on a nipple cover in 2022 without a plan, investors, a following, and any money in a marketing budget. This was the beginning of CAKES body, which will generate over $30 million in revenue in its third year in business — and do so very profitably and donate over $1…

Despite cautious optimism about the economy leading to increased spending, rising prices are causing consumers to tighten their belts, resulting in fewer purchases across categories. However, a glimmer of hope exists for businesses: the rising spending power of Gen Z. This generation happily mixes brand names from familiar stores, like Target or Macy’s, with lesser-known…

Since 2020, U.S. households have been battling high inflation and navigating increased costs for groceries, gas and housing. As a direct consequence of this inflationary environment, consumers have had to make difficult spending decisions. Despite these challenges, the retail industry has remained nimble, adapting with new ways for consumers to purchase goods and services with…

When it comes to shopping, every element within a store can contribute to each customer’s overall shopping experience. For example, researchers from the University of Bath found that on weekdays, playing music in grocery stores can increase sales by more than 10 percent. Unsurprisingly, retailers across the globe are exploring how to use background music…

Why is there such an emphasis on buyer personas today? Because buyer-driven websites are two to five times more effective and easier to use by their targeted audience. Studying and understanding buyer personas — research-based profiles depicting a target customer — helped 82 percent of companies connect with their customers and create an improved value…

Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren't willing to spend thousands on its equipment.…

For affluent consumers who are ultra-sensitized to luxury brands and their codes of meaning, savoir-faire is the ultimate flex. In some prominent families, purchases and self-presentation trigger complex negotiations between social obligation and self-expression. A perfect example is the age-old tradition of donning your grandmother’s heavy wedding set instead of daring to decline the matriarch’s…

Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios.…

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.