CRM

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

In episode 339 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jason Kuipers, CEO and co-founder of ZOX, an inspirational wristband brand. Kuipers discusses his professional background, how he and his brothers founded ZOX following a family arts-and-crafts night, and the goal behind the uplifting, wearable product line. He shares why ZOX sells direct-to-consumer to…

Amid unending supply chain issues, e-commerce still booming as a result of the pandemic, and another COVID-19 variant looming, small to midsize businesses (SMBs) and retailers have had a chaotic 2021. This is a trend that will continue into 2022, but we can’t expect consumers to give retailers a "grace period." Nearly two years after…

A year ago, we expected an eventual “return to normal,” but as we near 24 months since the onset of the pandemic, one thing is certain: a permanent shift in consumer behavior has taken place. In fact, according to the EY US Future Consumer Index, which has been tracking changing consumer sentiment since the start…

As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While there's much doom and gloom in the media about third-party cookie deprecation, let’s not forget that this event was ushered in by consumers themselves…

The last two years have turned our lives around by 360 degrees. The time we spent working remotely within the confines of our homes made us question work, life, family and much more. Similarly, apprehensions also emerged on the lines of businesses, as brands evolved along with consumers through a new and uncertain reality. What…

Albertsons CEO Vivek Sankaran may be a relative newbie to retail, but he gets the immense value the grocery chain has for customers. In a conversation with CNBC "Closing Bell" co-anchor Sara Eisen at the National Retail Federation (NRF) 2022 Big Show in New York on Monday, Sankaran said he's exploring the notion of keeping…

As you might expect, advertisements don’t win over customers anymore. Why? Consumers are  annoyed with ads. And so are marketers — 20 percent to 40 percent of clicks on paid ads are fraudulent. For these reasons, online reputation management, the practice of crafting strategies that shape or influence the public perception of an organization, has…

Since the pandemic, consumers have become more accustomed to buying and shopping online, with a recent study finding that over 75 percent of people are doing so at least once a month. Primarily, people cite convenience as the main reason why they choose to continue to shop online. Nevertheless, purchasing a product online has become so convenient…