CRM

Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.

The legendary Steve Jobs once said, “get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” This can, by and large, be taken as a mantra by corporate organizations looking to deliver great customer experiences in the 21st century. A lot of people interpret…

The crowded aisles and booths in Chicago last week were again a reminder of the longstanding industry presence of the Internet Retailer Conference & Exhibition (IRCE) within the maturing digital marketplace. The list of exhibiting companies ran the gamut from niche startups to established platforms. The historically B-to-C-driven conference continues to broaden its appeal beyond…

"Actions speak louder than words." It’s an age-old adage that's withstood the passing of generations, technological revolutions and social reconstructions. And it can be applied to almost every aspect of our lives, including business. Any great retail business is built with customers at the center, but — as the adage would suggest — that means…

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

This article explains what CRM retargeting is, why you should use it and how it can increase conversions.

My father used to have a saying, “If you own a worm store, remember you aren’t simply selling worms, rather you're selling them the ability to catch the biggest fish.” While dad would be hard-pressed to tell you the difference between cashmere and cotton/polyester blend, it's amazing how much mid-tier retailers can learn from this…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

Maybe it’s a service call, a simple plan adjustment, or even that first Google search looking for a provider. No matter the reason or method, each and every customer encounter is crucial. However, if the bulk of a consumer’s experience with a company is made up of a series of small interactions – e.g., a…