CRM
June 12, 2017 at 2:05 pm
In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…
June 9, 2017 at 11:57 am
The steps J.C. Penney took to update its current Rewards program were spelled out by Sherina Smith, vice president of loyalty, CRM and multicultural marketing at the 2017 CRMC (Customer Relationship Management Conference) in Chicago yesterday. During her presentation, Smith explained that J. C. Penney Rewards has been in operation since 2008, and has evolved over…
June 8, 2017 at 11:14 am
In a session yesterday at the CRM Conference (CRMC) in Chicago, Eric Messerschmidt, senior vice president, strategic marketing, CRM and loyalty at Ulta, discussed the beauty retailer's approach to customer retention. Ulta has a very active loyalty program, Ultamate Rewards, with more than 24 million members. Those customers have helped Ulta become a leader in…
June 5, 2017 at 12:17 pm
In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.
May 24, 2017 at 10:28 am
Managers of retail loyalty programs have a new metric to remember. It's the number five. The 500Friends Q1 2017 global survey of loyalty program members and loyalty program managers examined the state of loyalty in the retail and consumer packaged goods (CPG) sectors — revealing a number of surprising findings. Most consumers in North America,…
March 29, 2017 at 12:23 pm
Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…
March 27, 2017 at 6:03 pm
Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn’t trusted? What if retailers didn’t have the processes in place […]
March 21, 2017 at 11:57 am
Rebecca Minkoff is a millennial-owned brand focused on attracting millennial customers. Uri Minkoff, co-founder and CEO of Rebecca Minkoff, spoke about his plans to “future proof” the company during the session “Future-proof: Building a Fashion Brand for the Millennial Consumer” at Shoptalk yesterday. Minkoff gave four key ways he sees this happening within the Rebecca…
March 1, 2017 at 9:17 am
In episode 81 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Ed Jankowski, CEO of XpresSpa, the largest U.S. airport spa chain. The interview took place at last week's Total Retail Talks Live event in New York City. Listen in as Ed discusses how changing the culture at XpresSpa is helping the company…
February 13, 2017 at 9:54 am
In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.
