CRM
June 7, 2018 at 2:06 pm
Creating an authentic, real and honest connection with your customers is critical to acquiring their loyalty. This was a key takeaway from a session yesterday at IRCE 2018 in Chicago about building loyalty through high-touch customer service. Ryan Lane, founder and CEO of Dream Beard, a men’s product and lifestyle brand, detailed the company's efforts…
May 31, 2018 at 9:32 am
The retail industry is at a crossroads with two very distinct paths. One road takes retailers to a future of rising popularity with new and exciting shopping experiences that fulfill customer needs and wants with personalized products and services. The other is wrought with a chaos of bankruptcies, store closures and obsolescence as retailers struggle…
May 22, 2018 at 12:51 pm
A key trend to emerge from Total Retail's second annual Top 100 Omnichannel Retailers report was that retailers are allowing their customers to access, earn and redeem their loyalty points across the different channels in which the retailers operate (e.g., online, store, mobile, app, etc.). Of the 100 retailers analyzed for the report, nearly three-quarters…
May 21, 2018 at 9:50 am
B-to-C marketers can only learn so much from their B-to-B counterparts. Though they're both marketers, the B-to-C sales cycles is extremely different and, as a result, the marketing processes are too. For example, if your target decision maker in B-to-B is an operations manager shopping for high-end software, you can manage your interactions with that…
May 18, 2018 at 10:15 am
Right now, grab your wallet. Dig past the bills, receipts and gum wrappers, and you'll likely stumble upon something you haven't seen in years: customer rewards cards. Since the ’90s, most every retailer has offered some sort of customer loyalty program. But when was the last time you actually felt, well, rewarded by one? More…
May 4, 2018 at 4:36 pm
Right now, grab your wallet. Dig past the bills, receipts and gum wrappers, and you’ll likely stumble upon something you haven’t seen in years: customer rewards cards. Since the ’90s, most every retailer has offered some sort of customer loyalty program. But when was the last time you actually felt, well, rewarded by one? More […]
April 26, 2018 at 10:28 am
April 24, 2018 at 11:58 am
Online shopping has become a near-ubiquitous activity. According to a recent study by Verto Analytics, more than 96 percent of all American adults (ages 18 and above) use an e-commerce platform at least once a month. And multitasking has become the norm, presenting a new challenge to online retailers. In addition to shopping online, consumers…
April 20, 2018 at 1:49 pm
Consumers today have seemingly endless retail options. Beyond price, product and delivery options, shoppers can choose how they communicate with their favorite brands, whether that’s through a voice assistant, chatbot, Facebook Messenger, etc. A recent study by Narvar revealed that shoppers are indeed choosing a combination of these channels and expect that brands use them…
April 20, 2018 at 9:34 am
In the age of digital commerce and infinite choice, retailers must put their customers at the center of everything. Technology has changed how people shop while increasing shoppers’ expectations, putting pressure on retailers to care for their customers in ways that build trust and inspire loyalty beyond reason. This Consumer Report 2018 study evaluates how customers prefer to communicate with their favorite brands and what they expect from their retail experiences beyond the buy button.
