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Most business leaders want to run an enterprise that's truly โgreat.โ Some are satisfied with running a โgoodโ business, and in many circumstances there's nothing wrong with that. Over the long haul however, thereโs a problem with just being โgood.โ As the venerable Jim Collins has researched and proven, all businesses over time break oneโฆ
Target has announced that it will roll out its new loyalty program, Target Circle, nationwide on Oct. 6. The expansion of the loyalty program complements Targetโs branded credit card, Redcard, which only a quarter of its customers use. It also replaces Cartwheel, a separate discount program, in an attempt to offer a โmore seamless, intuitive shopping experience.โ Theโฆ
It wasnโt that long ago customer loyalty meant something to brand marketers. If you held someoneโs loyalty, there was little question you controlled their purse strings, and it took a significant amount of strategic effort to sway, say, a Coke drinker to become a Pepsi drinker. In 2019, however, loyalty has become a bygone buzzword.โฆ
With Amazon.com recording its strongest Prime Day ever in 2019, the now two-day annual midsummer event is a serious rival to Black Friday and Cyber Monday. Amid major disruption and rampant uncertainty about the future of the in-store buying experience, a new survey of 1,500 U.S. consumers uncovers fresh insights into how retailers can optimize the path toโฆ
In episode 208 of Total Retail Talks, Executive Editor Joe Keenan interviews Susan Beckett, vice president, digital, direct and e-commerce at Lovesac, a furniture retailer known for creating bean bag chairs and adaptable couches. Beckett discusses the origins of Lovesac, from its first showroom location in Utah to its continued efforts to create seamless experiences forโฆ
Building customer loyalty isnโt easy, but is crucial in making a brand last. Building life-long customer relationships can set your business apart from its competitors, and retaining those loyal shoppers is something every brand should be focusing on. Here are three key takeaways from the โUnlocking the Secrets to Loyalty and Retentionโ panel at theโฆ
Community is a powerful tool for brands. Just look at Tesla. When the company fell behind on shipping the Model 3 and shares were slipping, its customers rallied around the brand. Dedicated Tesla owners showed up at showrooms to volunteer their time, helping with deliveries, and teaching new owners about the carโs different features. Askedโฆ
A recent Forbes article declares omnichannel is dead. But for the majority of retailers itโs only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartnerโs Retail Tech report stated that a unified commerce initiative is a top priority. However, they often fallโฆ
Would you appeal to more consumers if you eliminated a large portion of your inventory? Thatโs exactly what Petco is doing. Petco announced that as of May 1, 2019, it will be the first major pet food retailer to sell only pet food without artificial ingredients. This bold move puts Petcoโs brand ethos at the forefront and appealsโฆ
If anyone was hoping 2019 would be a gentler year for brick-and-mortar retail, those hopes have been dashed. A recent New York Times report showed that closures in the first few months of 2019 exceeded those for all of 2018, itself a tough year. Retail chains still face the migration of dollars to online andโฆ