CRM

Direct-to-consumer (D-to-C) businesses exploded in 2019. There are now almost 400 D-to-C brands in the apparel and accessory market alone. As D-to-C momentum reaches full swing, traditional retail fashion brands like Nike are jumping on board in a big way. For example, Nike estimates that its D-to-C sales will reach $16 billion in 2020. Other…

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus control more than 70 percent of total net wealth. In 20 years, the population aged 55 and over will account for almost one-third of the U.S. population. Unlike millennials, who are often burdened by student debt and the costs of supporting…

Laura Joukovski, president, global fashion brands at TechStyle Fashion Group, parent company of Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids, detailed the company's approach to customer retention during an interview with Total Retail's Joe Keenan this week at the 2020 National Retail Federation Big Show. Joukovski discussed how TechStyle is working to evolve and stay…

How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? America’s favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on data…

While Prime Day started as a day of standout deals for Amazon.com, other brands adopted the concept so widely that it has become a new mid-summer shopping event. However, before we forget, until 2015, Prime Day didn’t even exist, and it’s not a real holiday at all. Prime Day was manufactured by Amazon and adopted by…

We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. “Connected Customer” is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentage…

Black Friday is synonymous with excited queues of shoppers stretching around the block, eager to get their hands on a bargain before Christmas. It has traditionally been about the excitement of the moment rather than a means for retailers to build long-term customer relationships. However, with e-commerce there's an opportunity to get to know customers…

Marketers are still learning to connect with Gen Z, so we tend to default to how we approach millennials. However, these millennial strategies will likely miss the mark with the emerging Gen Z cohort. These digital natives are constantly connected to their mobile device and use it for almost all brand interactions. The majority of…

Good brands have followers, strong brands have advocates. Those advocates are gained through a relationship built outside of the typical transaction. To get to this level of relationship, brands must create an experience their customers can only get by interacting with the brand. By understanding its customers and what brings them back, brands can expand…