CRM
August 19, 2020 at 9:50 am
As a kid, Labor Day weekend was always an exciting time. It meant the end of summer, but also the beginning of so many new experiences. New classes, new friends, and new clothes! I now think of these moments through my son’s eyes, with the goal of helping him to prepare for back to school.…
July 27, 2020 at 2:20 pm
This past quarter, retailers discovered what happens when a robust omnichannel strategy is forced down to one storefront: digital. Players in every industry have accelerated their timelines and poured resources into their online experience, and are learning as they go. We see firsthand the strain our own customers are feeling as they stare down a…
July 21, 2020 at 12:37 pm
At the start of 2020, the biggest challenges for the retail industry were issues such as market saturation, finding new ways for old and aging brands to stay relevant, and the impact of new technologies and innovations. No one anticipated the greatest challenge of 2020 — and beyond — would be a pandemic that shut…
June 30, 2020 at 4:19 pm
The expression “customer experience” (CX) is everywhere these days in retail marketing. Today’s technologies and data-driven approaches have made it possible for brands to deliver highly personalized customer experiences. And it appears shoppers value this approach. A new Arm Treasure Data and Forbes Insights study, Proving the Value of CX, found that nearly three in…
June 17, 2020 at 7:44 pm
Amazon.com gets it. Target and Publix get it, too. Customers expect a lot from retailers. Not just competitive prices, but personalized online shopping, flexible pickup options and returns, knowledgeable and empathetic in-store and contact-center employees. In short, they expect outstanding customer experience (CX). Amazon, Target, and Publix recently finished in the top three for customer…
June 17, 2020 at 7:20 pm
U.S. commerce has experienced an unprecedented level of disruption since the COVID-19 pandemic began. Our modern global economy has never faced anything quite like it, and we’re still unraveling which industries will sink or float in a post-COVID world. While sheltering in place just a short time ago, many rushed to stock up on food…
June 9, 2020 at 3:55 pm
Most brands have one goal: engage with consumers successfully. Consumers have more choices than ever, and brands must create positive customer experiences to succeed. Even with all the competition in every industry, brand-loyal customers will continue to choose a brand based on the high caliber of its offerings and the overall experience. Positive brand awareness…
May 23, 2020 at 9:47 am
In episode 248 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mariah Chase, CEO of ELOQUII, a plus-sized clothing brand for women. Listen in as Chase discusses the history of the brand, her career background, and how ELOQUII fills a gap in the market for quality plus-sized apparel. She shares how the brand is communicating…
April 29, 2020 at 4:30 pm
Consumers willingness to adopt new products and try new experiences hasn’t merely increased; it’s reached an entirely new level of hyperadoption that retail brands are claiming they can’t keep up with. With consumers just as quick to try new brands as they are to walk away from ones they were once loyal to, retailers are…
March 31, 2020 at 10:54 am
Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…
