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Since the onset of COVID-19, consumers appear to have re-assessed their priorities when theyโre shopping online. Today, consumers are expecting higher levels of authenticity, seeking out brands they can trust will deliver on promises and that also align with their own values. In fact, 52 percent of respondents from Euromonitorโs Lifestyle Survey in 2020 agreedโฆ
It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up fromโฆ
The COVID-19 pandemic imposed two severe stress tests on retailers, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Indexยฎ, a national survey of 75,000-plus consumers conducted by the New York-based brand engagement and customer loyalty research consultancy. The survey found rigors created by the 2020 marketplace produced two loyalty challenges for retailers: toโฆ
As early as April 2020, Forrester had predicted global retail sales to record a $2.1 trillion loss due to the COVID-19 pandemic. We've seen the retail industry go through a fundamental shift, with an average decline of 9.6 percent globally in 2020. With supply chains throttled and consumers asked to stay indoors, the world witnessed a sharpโฆ
Eighty years after the classic movie "Casablanca" made its debut, lyrics from the filmโs signature song still ring true today โ โthe fundamental things in life apply, as time goes by.โ I think of this every time thereโs another story about the ways that retail shopping habits have been impacted by digital technologies and, overโฆ
Companies that closed or filed for bankruptcy in recent months couldnโt have predicted the impact of the COVID-19 pandemic. But for many retailers that were already struggling to engage customers, the crisis was simply the final straw. Iconic retailers such as Lord & Taylor and Pier 1 Imports shuttered, while those that pivoted toward anโฆ
In episode 287 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Phil Ryan, CEO of City Chic Collective, a women's plus-size apparel retailer. Listen in as Ryan discusses City Chic Collective's brand portfolio and history, his personal background in retail, and the company's recent acquisition of U.K. plus-size fashion brand Evans. He shares why Evans is a seamlessโฆ
Building and maintaining trust with consumers has always been an important engagement strategy for brands. However, given the significant challenges of the past year, establishing trust has been elevated from just an important engagement strategy to a critical commercial imperative. Gartner defines brand trust as โa consumerโs trust and belief that a company will consistentlyโฆ
Back in the "B.C. era" โ you know, "Before COVID-19" โ no one expected cleaning and safety protocols would have a featured role in 2020 marketing messaging for so many industries unrelated to cleaning products. But thatโs what circumstances demanded, so companies recalibrated their approach with little notice. Now itโs time to strategize and planโฆ
2020 was no doubt one of the most challenging for retail. But 2021 should begin a path to recovery with improvements in health and in the economy. The retail industry has the opportunity to continue to innovate products and consumer experiences, expand business, and reconnect with consumers in new and different ways.