Crisis Management

A Wal-Mart gun display positioned near a sign urging customers to "Own the School Year Like a Hero" has drawn such a negative response that the company has spent the last 24 hours repeatedly apologizing to outraged consumers, according to USA Today. A photo of a gun display with the back-to-school sign hung above it at…

lululemon athletica's website suffered a lengthy outage on Monday and Tuesday, dealing a blow to the yoga brand’s efforts to draw more online shoppers and improve its digital performance. The company’s North American site crashed after a power failure and other problems at a server farm, according to a person familiar with the situation. The site…

Urban Outfitters, the millenial-oriented retailer known for graphic tees and vintage-inspired accessories, tweeted an Election Day “handy guide for your reference” to its 1 million Twitter followers yesterday afternoon, offering a free “I Voted” button at stores while supplies last. The only problem? The guide was full of false information, including telling people that in order to…

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