Creative

A Chat With James Gregson, Digital Creative Director, LEGO Group
December 14, 2020 at 3:43 pm

James Gregson, digital creative director at LEGO Group, reminds marketers of the importance of social media fundamentals in a rapidly changing economic and social climate.  Avenue Code: Tell us about your personal career path. How did you get to where you are today? James Gregson: As someone who wasn't academically oriented, my career path was…

This Holiday Season, Doing More is More
December 2, 2020 at 3:50 pm

As the pandemic wages on, people are shopping online more than ever. And with the holidays upon us, brands are preparing for the wave of e-commerce-driven shoppers. In fact, 56 percent of people haven't visited a brick-and-mortar store since the start of the pandemic. However, that doesn't mean that shoppers have stopped spending. A recent…

Top Performing Ad Elements: How Brands Can Boost Creative in 2020
June 1, 2020 at 2:49 pm

What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…

OPEN SESAME! Email Subject Lines That Work Like Magic
April 2, 2019 at 1:49 pm

Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Social Media’s Influence on Packaging Design
October 19, 2018 at 9:30 am

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

How Color Impacts Your Retail Brand
September 16, 2018 at 9:40 pm

Few industries are as impacted by the choice of colors in their branding as retail. The right colors have the power to attract customers to your store and drive sales once they're in the door. The same can be said of your e-commerce site. Sadly, most small businesses don’t spend nearly enough time considering the…