Copywriting

Sizzle AND Steak
September 22, 2015 at 10:52 am

Good brands have personality, and frankly, The Kansas City Steak Company lacked one. That was the harsh assessment from John McKinven, president of The K.C. Steak Co.ā€™s direct-to-consumer business, during a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill. last week. The purveyor of high-quality meats was suffering from a lack ofā€¦

Sales Down? Looking for Causes? Here's a Checklist
August 21, 2015 at 12:34 pm

PATIENT: ā€œDoc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?ā€ CATALOG DOCTOR: ā€œYou're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's aā€¦

How Online Retailers Can Take Advantage of Translation Technologies
July 28, 2015 at 1:19 pm

Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but itā€™s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All youā€¦