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Content Marketing
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With price, shipping costs and positive product reviews ranking as the most important factors driving purchase decisions on Amazon.com among consumers, converting clicks to sales is imperative. There are millions of products listed on the marketplace, and as a result of Amazonโs business model, competitor product listings are visible on any initial listing. Breaking throughโฆ
When retailers enter into global markets, they give a lot of attention to ensuring their products are ready for the tastes and expectations of new cultures. But what about the product content? An often overlooked part of bringing products to global markets is content localization to create an accurate, natural-sounding product description for consumers. Customersโฆ
The world is adjusting to life in self-isolation, with many people working from home and stores shutting their doors. Brick-and-mortar stores are no longer an option for many retailers, with over 15,000 shops in the U.S. are estimated to close this year due to COVID-19. As the commerce industry acclimates to this new normal, thoseโฆ
In the world of online retail, content is everything. Itโs how you create awareness, generate traffic, and convert traffic into sales. However, not all content is created equal โ especially as competition and noise increases. What is Long-Form Content? Just six years or seven years ago, most businesses and bloggers were pushing out 300-word toโฆ
Todayโs retailers are taking advantage of the increasingly affordable touchscreen technology that was popularized by smartphones to provide in-store, interactive digital screens that engage their customers in new and exciting ways. According to some estimates, as many as 94 percent of all retailers deploy interactive digital signs in some capacity, which both speaks to theโฆ
Todayโs consumers expect more from brands than ever before. Whether itโs transparency about how products are made, exceptional e-commerce options, or highly personalized customer interactions, a brandโs relationship with its customers is everything. At the same time, in a marketplace crowded with brands vying for consumersโ attention, leaving a lasting impression is a growing challenge.โฆ
User-generated content (UGC) plays an increasingly vital role in our modern, digital economy. UGC is uniquely impactful in the retail sector, where content such as customer feedback and product reviews can literally make or break launches, promotions, and even reputations. Platforms that support UGC also offer dynamic opportunities to engage directly with customers. However, whileโฆ
In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping toโฆ
Every online retailer is in a competitive market. As an online retailer youโre not only competing for customers, youโre competing to be found in search engines. Without visibility in search engines like Google, Yahoo, and Bing, your store doesnโt stand a chance. Competing against big brands is difficult online because corporations have a large budgetโฆ
A recent Salesforce.com report, Customer Expectations Hit All-Time Highs, uncovers how โModern customers have much higher expectations, such as proactive services, personalized interactions, and connected experiences across channels.โ This message is resonating across all retailers, from big-box stores to mom-and-pop shops, as online commerce solutions become more sophisticated in delivering these personalized interactions and optimizingโฆ