Content Marketing

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

This shopping season will be like no other — and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center of…

One of the greatest retail superpowers is the ability to influence a shopper’s purchasing decisions. By delivering perfectly timed and personalized marketing offers or a perceived value that’s consistent in the eyes of a consumer, retailers can wield that power over time, strengthening the kind of long-term loyalty that keeps shoppers coming back for more.…

As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…

In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…

Holiday shopping may kick off even earlier for consumers this year. Recent spikes in new COVID-19 cases have many shoppers worried that brick-and-mortar stores will close again this fall. And that fear is driving consumers to their laptops and phones to check off items on their holiday gift lists. The retail industry’s unpreparedness for the…

Retail doors may be opening, but the experience inside is hardly business as usual. Product-test areas and touchscreens have become hand sanitizer stations. Packed checkout lines, once reliable for impulse buys, feature X-marks six feet apart. These sanitation measures may seem drastic, but with fears surrounding the highly contagious COVID-19, they’re important adaptations. Even more…

eBay is one of the most recognized and respected brands in the e-commerce space. With over 170 million active users worldwide as of April 2020, eBay’s global consumer reach has grown by leaps and bounds over the past decade as online shopping has become a larger part of life for the modern consumer. The question…

Retailers hoping to reach millennial and Generation Z customers with organic, sponsored content (that resonates!) should look no further than TikTok. Despite being the new kid on the social media block, TikTok has become the fastest-growing platform in the world, with 800 million active users. The nature of the app and the popularity of its…

Will the world ever “go back to normal” following the COVID-19 pandemic? Perhaps, but it’s going to be a longer haul than many realize. Traditional retailers are among the many facing a handful of changes since the pandemic struck, including how to navigate remote environments and the explosion of online shopping. This shift has also…