Content Marketing

In episode 282 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maggie Dawkins, vice president of merchandising, design, planning, and production at FabKids, the largest membership-based children's apparel and shoes brand. Listen in as Dawkins discusses the history of the brand and her role with the company, how the COVID-19 pandemic has impacted FabKids, and…

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…

As more and more consumers turn to e-commerce and pivot away from brick-and-mortar shopping, online retailers continue to look for new ways to improve their customer experience. These retailers are increasingly making use of video content, which is rapidly becoming a key part of e-commerce platforms. For example, Google recently introduced a new video shopping…

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…

As the pandemic wages on, people are shopping online more than ever. And with the holidays upon us, brands are preparing for the wave of e-commerce-driven shoppers. In fact, 56 percent of people haven't visited a brick-and-mortar store since the start of the pandemic. However, that doesn't mean that shoppers have stopped spending. A recent…

The digital era has left a distinct footprint on all walks of life. From the way we order food to the mode of payments to connecting with peers and even working remotely, everything has a digital quotient. All the different impacts that the digital era has on a customer mind-set have one thing in common:…

This shopping season will be like no other — and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center of…

One of the greatest retail superpowers is the ability to influence a shopper’s purchasing decisions. By delivering perfectly timed and personalized marketing offers or a perceived value that’s consistent in the eyes of a consumer, retailers can wield that power over time, strengthening the kind of long-term loyalty that keeps shoppers coming back for more.…

As COVID-19 rapidly spread across the globe, consumers flocked to online retailers. Many of these homebound shoppers purchased everyday items online for the first time. In fact, data shows that more than a third of shoppers made their first online grocery purchase this past March. Although some retailers were ready for the influx of online…

In episode 269 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jordan West, co-founder and chief marketing officer of Little & Lively, a Canadian baby and kid's clothing brand. Listen in as West discusses the company's history, and how his professional background led him and his wife to start the brand. He shares why customer…