Content Marketing
August 31, 2021 at 7:52 pm
When lockdowns first started, brands that lacked strong online storefronts scrambled to move their products online. The crisis resulted in many brands failing to take advantage of below-the-fold e-commerce content, also known as rich vendor syndicated content. But now that the world is reopening, it’s time for brands to rethink the content they’re presenting to…
August 26, 2021 at 7:19 pm
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “3 Golden Rules for Protecting Your Brand From Fake Reviews,” authored by Keith Nealon, CEO of Bazaarvoice. This article provides best practices for retailers hosting user-generated ratings and reviews on their website.…
August 26, 2021 at 2:02 pm
Brands are increasingly looking for ways to connect with consumers, and the vast majority have expanded their online presence on several social media platforms to meet customers where they're spending their time. While these channels allow for great relationship-building dialogue between brands and customers, they’ve also opened the floodgates for individuals with bad intentions to…
June 17, 2021 at 7:57 am
Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.
April 5, 2021 at 4:31 pm
Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…
April 5, 2021 at 2:52 pm
The way we consume content has been in flux for years. The pandemic has only accelerated the move away from traditional television, with 31 million Americans cutting the cord on cable. However, that doesn’t mean people aren’t consuming content, particularly video. It just means they’re not getting it through a cable subscription. That’s where you…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 18, 2021 at 2:07 pm
The exciting and accelerated growth of e-commerce is playing a major role in sales strategies and digital advertising plans being made for 2021. Consumers are increasingly comfortable with online shopping and e-commerce platforms, and American shoppers have come to expect easy online purchasing experiences that are frictionless and engaging, influencing repeat business, brand loyalty and…
February 3, 2021 at 5:43 pm
2020 was difficult for many retailers, particularly for brick-and-mortar. However, for online retailers or those with online services, some of hardship of 2020 may have been alleviated somewhat. At the time of writing, it’s been predicted that there would 56 percent and 70 percent year-over-year increases in online sales in November and December, and a…
February 1, 2021 at 6:42 pm
In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…
