Content Marketing

Today, 24 million e-commerce stores exist worldwide and yet the industry is still growing. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion U.S. dollars, and e-retail revenues are projected to grow to $5.4 trillion U.S. dollars in 2022. This astounding progression shows no signs of stopping with more and more people shopping online,…

Many of the marketers with the largest ad budgets, both in the U.S. and globally, are either retailers or other marketers selling through retail channels. However, there are many cost-effective marketing channels that e-commerce marketers can use to compete and even beat some of the largest marketers in the world. The channel which has been most successful for…

People are overwhelmed. The pandemic has changed the world. Supply chain disruptions are turning short trips to the store into mini-adventures and starting to cause worry about gifts for the holiday season. So the last thing shoppers need is to be bombarded with endless and oftentimes generic brand messages and ads in their social feeds…

The holidays are right around the corner, and with 60 percent of consumers reporting they will mainly shop online this season, brands will need to get creative with their digital marketing campaigns to stay competitive. The pandemic has changed consumer behavior, both in regard to how they shop and what brands they trust. In fact,…

Product returns are a necessary evil for retailers; shoppers won’t buy without them, but shipping and return-to-stock costs have a major impact on revenue. Experts estimate the average return costs a retailer between 15 percent to 30 percent of the original purchase price, and cumulatively, returns cost retailers $550 billion every year. In our new…

People scroll through a Statue of Liberty’s worth of content each day — in case you were wondering, that’s about 305 feet. So how do you stop the scroll? How do you get people to stop scrolling to pay attention to your ads? Good creative is crucial to delivering high traffic on e-commerce sites, but creative…

Customers’ expectations for convenient experiences have never been higher. In fact, 76 percent of consumers say convenience is their top priority when selecting a retailer. Wait times are getting shorter and shorter, and consumers now expect ease and convenience in every brand interaction. When one in three customers say they would walk away from their…

Retailers invest a lot of money into what they think consumers want to see — offering pristine professional photos and partnering with mega-influencers to promote their products. However, a new report by Stackla finds that what consumers most want to see from brands is the same real and relevant content they’re seeing and sharing on social…

With COVID-19 at its peak last year, it seemed inevitable that retailers would close their stores on Thanksgiving to minimize Black Friday crowds. The reality is, with Best Buy and other major retailers like Walmart and Target closing their stores on Thanksgiving Day yet again, holiday shopping seasons are changing more permanently. So what are…

The social media landscape is shifting rapidly, from new opportunities for influencers, such as the ability to hide likes on Instagram or schedule stories on Facebook, to the meteoric rise of TikTok and its unique short-form content that has impacted how an entire generation consumes media. This shift in the landscape has forced brands to…