Content Marketing

This year, consumers’ expectations for simple online shopping experiences will be bolstered by the highly publicized battle over how people pay for just about anything offline. Technology allowing consumers to use their smartphones to pay for goods where credit cards are accepted has been around for several years. It's called Near Field Communication (NFC), but it's yet to gain anything approaching wide acceptance. That may begin to change in 2015.

Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.

Brands must ensure product and review information is easily accessible to those curious consumers at the moment of purchase. As consumers' purchase behaviors continue to evolve with new channels, more brands are looking to increase visibility of their products through the syndication of product reviews to retail sites and search engines. Here are the three most important reasons brands should maximize their reach through review syndication:

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.

OK, as a journalist, I’m not supposed to show any allegiance to a brand. I'm supposed to be unbiased and straightforward with just the facts, ma’am. And most of the time I am. But I’ve been reading a lot about the cool stuff online luxury retailer Net-A-Porter has been doing lately, and I can’t contain my excitement. Here are three reasons I think it's a great company:

Listen as we map out simple customer service best practices you can implement today, and keep customers coming back time and again.

Join us for this fast-paced session covering advanced strategies retailers can use to optimize your email marketing performance.

Convinced that consumers are finally ready to shop online for Picassos and choice Persian rugs in addition to car parts and Pez dispensers, Sotheby's, the blue-chip auction house, and eBay, the internet shopping giant, plan to announce Monday that they've formed a partnership to stream Sotheby's sales worldwide. Starting this fall, most of Sotheby's New York auctions will be broadcast live on a new section of eBay's website. Eventually the auction house expects to extend the partnership, adding online-only sales and streamed auctions taking place anywhere from Hong Kong to Paris to London. 

HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies: "Maleficent," "Cinderella" and "The Hundred-Foot Journey." According to the companies, this collaboration marks the first time that Disney Studios has enlisted an omnichannel retailer for a comprehensive marketing alliance. HSN said that in advance of the release of each film, it will create content-driven retail events across all of its platforms: TV, online, social and mobile. The shopping experiences will feature exclusive, curated assortments of products from HSN fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.