Content Marketing

Making the leap from being an English language-only online business to selling in multiple languages can be daunting, but it’s by far the fastest and most cost-effective way to massively expand your customer base. If you have the infrastructure to sell directly to consumers in China or Spanish-speaking countries, why not do it? All you…

Explore why product content is key to your e-commerce strategy; how it leads to better supplier-retailer relationships; and more!

There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.

SCOUT by Bungalow, a lifestyle brand that offers personalized tote bags, insulated coolers, storage bins and more, increased its custo

For Lush Cosmetics, an omnichannel retailer of handmade cosmetic and beauty products, everything the brand does has a story, from its product creation (all prodcuts are handmade in-house) to its ethical buying practices for its sourced materials to its chartitable giving to its ethical campaigns.

This year, consumers’ expectations for simple online shopping experiences will be bolstered by the highly publicized battle over how people pay for just about anything offline. Technology allowing consumers to use their smartphones to pay for goods where credit cards are accepted has been around for several years. It's called Near Field Communication (NFC), but it's yet to gain anything approaching wide acceptance. That may begin to change in 2015.

Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.

Brands must ensure product and review information is easily accessible to those curious consumers at the moment of purchase. As consumers' purchase behaviors continue to evolve with new channels, more brands are looking to increase visibility of their products through the syndication of product reviews to retail sites and search engines. Here are the three most important reasons brands should maximize their reach through review syndication:

Our marketing experts will discuss key online and offline merchandising best practices and strategies.

Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.