Content Marketing

It’s an interesting time of year to look at retailers’ digital strategies. Given the over-the-top hype over Black Friday and Cyber Monday, one would perhaps expect that any digital strategy would be pounded flat under the weight of promotional offers — if consumers want deals, and they have holiday budget to spend, it’s basically now…

In today’s changing retail landscape, brands must continually evolve to consistently reach and stay relevant for their target audience. With the growth of e-commerce and omnichannel retail, larger brands are finding it increasingly challenging to reach consumers. Additionally, with the millennial generation becoming an increasingly important demographic, the way brands used to engage shoppers is…

With all the new technologies today, it’s hard to tell if it's making consumers lives easier in-store or if it’s now just for show. Furthermore, should retailers really be focused on new technologies, or rather be spending their time and money on content creation? During the opening keynote at the Decoded Fashion Summit in New…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.

Both content marketing and search engine optimization have evolved dramatically in recent years. A few years ago, the dominance of search as an acquisition channel and the relatively low cost of developing content made content farming a primary strategy. Virtually every business was busy producing mediocre content to cover a span of keywords and attain…

The Shop.org Digital Summit in Philadelphia just wrapped up, and it’s becoming one of my favorite events to attend. Why? First, it's short and sweet. I love the two-day format! It brings everyone together in a condensed program and then lets the people carry the momentum, learning and energy from the conference back to their companies…

The world of retail has changed significantly since the dawn of e-commerce. Digital content has experienced a revolution that's gone largely unnoticed but has far-reaching implications. By and large, this change has been welcomed with open arms. We’ve embraced a succession of new channels, applied progressively more sophisticated merchandising and marketing techniques, and adopted ever-more…

Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.

Hear from two expert speakers on best practices for implementing site search into the online shopping experience.