Content Marketing
October 23, 2015 at 4:05 pm
This webinar is a how-to on creating native brand experiences for consumers at scale, in any language, all cultures, and every market.
October 21, 2015 at 11:01 am
Both content marketing and search engine optimization have evolved dramatically in recent years. A few years ago, the dominance of search as an acquisition channel and the relatively low cost of developing content made content farming a primary strategy. Virtually every business was busy producing mediocre content to cover a span of keywords and attain…
October 12, 2015 at 9:57 am
The Shop.org Digital Summit in Philadelphia just wrapped up, and it’s becoming one of my favorite events to attend. Why? First, it's short and sweet. I love the two-day format! It brings everyone together in a condensed program and then lets the people carry the momentum, learning and energy from the conference back to their companies…
September 29, 2015 at 10:06 am
The world of retail has changed significantly since the dawn of e-commerce. Digital content has experienced a revolution that's gone largely unnoticed but has far-reaching implications. By and large, this change has been welcomed with open arms. We’ve embraced a succession of new channels, applied progressively more sophisticated merchandising and marketing techniques, and adopted ever-more…
September 28, 2015 at 12:51 pm
Listen in to learn what visual commerce is, the importance of it, how to prove it’s worth, and best practices around it.
September 1, 2015 at 3:34 pm
Hear from two expert speakers on best practices for implementing site search into the online shopping experience.
August 19, 2015 at 1:05 pm
CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…
August 5, 2015 at 1:37 pm
Online retailer Asos is confident in its ability to create valuable content. Native articles, like fashion-focused posts “Tombabe Style” and “Rule the Pool,” as well as interviews with celebrities like Azealia Banks, appear on the company’s homepage alongside new product arrivals, whereas other retailers tend to keep their content — e.g., blog posts, photo essays,…
August 4, 2015 at 4:15 pm
Retailers are always on the hunt for better ways to grab the attention of their customers. Blanketing an email subscriber list with a one-size-fits-all coupon isn’t really enough anymore. Dynamic content — content that changes based on the demographics or preferences of your subscribers — is helping retailers get customers in the door (or items…
July 31, 2015 at 2:57 pm
Wayfair, an online retailer of home furnishings and décor, announced a partnership with Sherwin-Williams, the nation's largest specialty retailer of paint and painting supplies, to launch the Restore & Renew DIY Hub. The custom-designed online resource features four Sherwin-Williams diversified brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers…
