Content Marketing
February 25, 2016 at 10:51 am
Lands' End quickly backpedaled this week from an association with feminist Gloria Steinem after hearing complaints from customers and the publication of an article by a pro-life news agency. With customers taking to the company's Facebook page to voice objections centered on Steinem's support for abortion rights, Lands' End on Tuesday removed a feature on Steinem…
February 25, 2016 at 8:41 am
Today’s consumers are always connected — consuming media, chatting with friends, interacting with brands, sharing photos and videos, and telling their stories and experiences across hundreds of networks. But with this new connected generation (which Google cleverly named “Generation C” for connection, community, creation and curation) comes a shift in how consumers interact with retailers.…
February 9, 2016 at 10:30 am
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…
February 3, 2016 at 3:50 pm
The right approach is to think of content from the outside-in perspective. This means you take your online prospects exactly where they are right now, and guide them towards the solution of their own problems (some of which will ultimately result in financial benefit to your company).
February 2, 2016 at 12:00 pm
If your little one is a fan of Mattel's American Girl dolls, you may want to consider a Prime membership. Or at least make sure yours doesn't expire anytime soon. Amazon.com announced a deal with the toy maker for production of four live-action specials based on the brand's characters. What's more, the online retailer has the…
December 28, 2015 at 4:32 pm
In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.
November 30, 2015 at 10:24 am
It’s an interesting time of year to look at retailers’ digital strategies. Given the over-the-top hype over Black Friday and Cyber Monday, one would perhaps expect that any digital strategy would be pounded flat under the weight of promotional offers — if consumers want deals, and they have holiday budget to spend, it’s basically now…
November 11, 2015 at 11:33 am
In today’s changing retail landscape, brands must continually evolve to consistently reach and stay relevant for their target audience. With the growth of e-commerce and omnichannel retail, larger brands are finding it increasingly challenging to reach consumers. Additionally, with the millennial generation becoming an increasingly important demographic, the way brands used to engage shoppers is…
October 30, 2015 at 12:30 pm
With all the new technologies today, it’s hard to tell if it's making consumers lives easier in-store or if it’s now just for show. Furthermore, should retailers really be focused on new technologies, or rather be spending their time and money on content creation? During the opening keynote at the Decoded Fashion Summit in New…
October 23, 2015 at 4:35 pm
This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.
