Content Marketing
April 1, 2016 at 9:50 am
Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 3, 2016 at 9:52 am
Rue Now is a 24/7 fashion feed that compliments Rue La La’s daily shopping boutiques. The platform gives members access to the most inspirational fashion and lifestyle news. Rue La La intends to further engage its current users that, on average, visit the website over two times a week.
February 29, 2016 at 1:24 pm
Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
February 29, 2016 at 9:50 am
In episode 26 of Total Retail Talks, Patrick Cassidy, who leads global digital brand marketing and social media content strategy for New Balance, the athletic footwear, apparel and accessories brand, discusses the company's shift from a point-in-time marketing approach to a consistent, year-round conversation with consumers, and the role content plays in this new strategy.
February 25, 2016 at 10:51 am
Lands' End quickly backpedaled this week from an association with feminist Gloria Steinem after hearing complaints from customers and the publication of an article by a pro-life news agency. With customers taking to the company's Facebook page to voice objections centered on Steinem's support for abortion rights, Lands' End on Tuesday removed a feature on Steinem…
February 25, 2016 at 8:41 am
Today’s consumers are always connected — consuming media, chatting with friends, interacting with brands, sharing photos and videos, and telling their stories and experiences across hundreds of networks. But with this new connected generation (which Google cleverly named “Generation C” for connection, community, creation and curation) comes a shift in how consumers interact with retailers.…
February 9, 2016 at 10:30 am
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and party preparation ideas in the days before the broadcast. Saturday Night Live actress Vanessa Bayer will be appearing in Kohl’s content on social media, which provides followers with various guides to hosting an Oscars…
February 3, 2016 at 3:50 pm
The right approach is to think of content from the outside-in perspective. This means you take your online prospects exactly where they are right now, and guide them towards the solution of their own problems (some of which will ultimately result in financial benefit to your company).
February 2, 2016 at 12:00 pm
If your little one is a fan of Mattel's American Girl dolls, you may want to consider a Prime membership. Or at least make sure yours doesn't expire anytime soon. Amazon.com announced a deal with the toy maker for production of four live-action specials based on the brand's characters. What's more, the online retailer has the…
